Ok – so we now know how to set up an ad campaign on Facbeook. But where to drive them is just as important. Driving fans to a page that contains a “ Reveal Tab ” hiding exclusive Fan content is the most effective way to convert visitors to fans. And now Facebook has evolved somewhat, we can now add custom tabs and pages and tailor make them so only fans who have ‘liked’ your page can see certain content. Genius! Therefore, it would be a waste of an opportunity if you just d

Monday I spoke about split testing your ads. You get that now!? Then comes the content part. It is integral for you to think clearly about what you want to say on your ad. Firstly you have to recognise what you want to achieve from it. Sales? Promotion? Click throughs? Redirection? News? What do you want people to do when they have read it? Where do you want to take them? Now, have you looked at your keywords recently? If you have answered ‘No!’ then thats next on the age

Happy Monday people. This week we are going to chat about Facebook’s advertising platform and how to run a brilliant campaign that will increase sales, likes, click throughs etc. We cover the basics here on the OPT blog so Novices, this is for you! So, why run a Facebook ad? The biggest plus? You can target specific demographics and the targeting options are wide. You can really pinpoint who you want to hit as people share all kinds of information with Facebook about what t

Those not familiar with Facebook Insights here’s a brief explanation.They are analytics that give you better insight into what your community wants from your pages. It centres around interaction and development of fans. Its the perfect way to measure your social media performance. Up on the left sidebar underneath your profile pic, you will find Insights . Here are the definitions of the main Facebook Insights . 1. Main Insights: Here you can view every post you have wr

What Actually Motivates Us To Share? We covered a few points on the motivation of sharing last week. Here are a few more tips… 1.Interesting or Insightful Material. People share material because they have find it useful or think others might find it interesting in some way shape or form. We are motivated to show others the stuff we think they will love. Alternatively, people might share content which is relevant to them only, but not necessarily the recipient -showing off

Following on from Monday’s post about getting your content read, we have learnt that the psychology of a certain subject is key. We have also learnt that exposure, awareness and motivation drives people to share. Your audience is looking for validation. Some things haven’t changed since primary school. We are want our mates to think we are brilliant. The way we do that online is through the content we share. 68% of The New York Times study participants said they share conten

Ever wonder how to get your content read in a plethora of online information? I want to break down what makes people engage and help understand why your audience shares some something. Every parent knows that sharing is one of the first things to teach a child. Some take to it like a duck to water, others need a bit more of a push. With online copy and promotion content, obviously you have to write stuff that stands out from the competition but there is a science to sharing

We all want a memorable landing page on our sites right? But a well designed front page has so many elements to consider, not just the colours, graphics & images. Unfortunately. Here’s my top 10 musts for a fabulous landing page: A good looking headline. Seems obvious? well you’d be amazed at how many people are trying to be too clever here. Do some research and ask people if they GET it? Also – if you are running Adwords, make sure the keywords are consistent. The headlin

Such a complex subject right? Don’t be scared! It’s pretty easy to understand the basics of SEO, search engine optimisation . Its a local, sometimes mathematical way of aiding your sites ranking on Google and other search engines. A hugely important step that’s overlooked many a time by beginners. Think of it as two separate roads. On and Offline. With Online SEO , search engines need to know what your website is about in order to rank it properly. Although Google admitted

Not another social media site to learn, sign up for and manage (just in case it gets big) I hear you cry!! Well, unfortunately, I am about to give it a big old hand wave! Coming from my online pr angle, its a fabulously easy way of sharing. A few optimised words and lots of lovely pictures… In a nutshell, you ‘pin’ pictures up on a board on your wall for others to see and share. Pinterest is great on so many levels but for example; if you are a stylist/photographer/artist/tr

So you realise you have to be online right? Whatever it is you do, you need an online presence. It’s essential in today’s economy. Here’s 5 easy ways to make sure you are doing all you can! Choose a USERNAME that you can use throughout all your social media channels, blogs and sites. It really makes life simple when sharing your content. The same goes for images. Make sure you use the same one throughout. And, if possible, try to use a face rather than a logo. People res

To start churning out eye grabbing content is an art. I don’t care what anyone else says. Whether you are a small business, an individual or a brand. It simply HAS to hold peoples attention. It makes your brand distinctive and creates a loyal fan base, which will eventually become productive and drive sales. Now whether you are creating content to bring people back to your site, or whether you are building a brand online the ultimate goal is to make money from whatever it

People..listen up! We are living in an economy of ideas. Thank the blooming Lord! it wasn’t until I spoke with my number 1 geek friend the other day that I put 2 and 2 together. Yes! it’s my time! You know, that time when all the stars aline and you feel something big is going to happen in your water. Well, not so much your water, more like your gut. Anyway, It’s a time where a good idea and well planned implementation thrive. An era where little old me (AND YOU) can make

Tweets that are filled with hashtags get 5% fewer click-throughs than those without hashtags. Say Social Media B2B . So why use them? I hear you cry. Well, I can only take from this that you have to use them sparingly and at the right time. Hashtags, when talking about a specific subject or event obviously help you join in the conversation and network with people that are talking about the same thing, but if you are using them loosely, for example, #ireland #typical #gras

Those that have been writing a blog for longer than 6 months will now realise that keeping your content, fresh, readable and interesting is a task in itself. You will also know that the management of that content and the implementation is also a huge commitment, let alone time consuming. Well, there are a million or so plus other bloggers on this planet and you will already know (if you do your research well) that there are others doing what you do too! Instead of looking th

A short and sweet one today because it was my birthday yesterday and I can’t see. OPT want to know how you follow your fave blogs? and whether you use #ff on Twitter!? Oh and if you get in touch or RT my blog link today – I will give you a follow friday shout out on Twitter! Well??…….. #Twitter #onlineprtips #followfriday #creativeonlinemarketing #businessdevelopment #SocialMedia

TWITTER! Now, If you are looking for a good old moan then bore a friend or write a blog – but I will advise you that most won’t want to read it, unless it’s about Ryan Air. Are you a big company that deals with lots of complaints? Do you want to deal with them fast and move on? Do you want to show others how you deal with complaints? Well have you thought about setting up a ‘complaints hotline’ on Twitter? For monitoring and acting on complaints and other comments from custo

Why should you tag yourselves on Facebook? Facebook say: “Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians.” OPT says, yes we agree but if you are a brand, business, celebrity or musician the benefits are more enticing. We’ve all had the odd drunken picture put up of us at the Christmas party (eww), we’ve all seen our ex flaunting

So you have a Facebook page, but have you thought about doing any of these handy tips? Design a good product page (600X200 pixel photo) Post interesting and original comments and tell your tale Use page as a viral blog Offer your fans something for free A ‘call to action’ button is something that people are using now to recruit new fans. Use a good one on your page. Ask your followers to invite their followers. Always link and link back to your twitter and you tube channels.

A retweet is when one of your followers repeats a tweet that you have written. It’s a magical thing! When someone retweets you, your tweet will reach that person followers and so on. So if it is a good one and you get a good few people retweeting you – who knows how many people you could reach! Retweets ‘RTs’ as they are known in the trade, are so important to your business and making connections with others. It’s a way of growing your followers quickly and expanding your co