What are you blogging about? What you write in your blog is important. Nobody wants to know what you had for breakfast, or really, see the lovely view from your hotel rom. Sorry. Your blog as we have already ascertained ( Building Your Brand Online) is another ambassador for your brand. So, if you are an entrepreneur, then don’t blog about being an entrepreneur if you don’t want to attract entrepreneurs! Think about your target audience which in a lot of cases, is NOT your

In this ever-changing world of social media and digital marketing how anybody calls himself an expert is beyond me. Things are changing too quickly for anybody to be calling themselves an expert. I like to say, ‘someone in the know!’ You have to be dedicated, analytical, read every day have a great track record and discuss the subject day in day out with everyone to even get close to becoming someone who someone else should listen to! In today’s digital climate, it’s even sim

A retweet is when one of your followers repeats a tweet that you have written. It’s a magical thing! When someone retweets you, your tweet will reach that person followers and so on. So if it is a good one and you get a good few people retweeting you – who knows how many people you could reach! Retweets ‘RTs’ as they are known in the trade, are so important to your business and making connections with others. It’s a way of growing your followers quickly and expanding your co

One of the first things I do when taking on a new client is take a look at their history. It may seem obvious but it is so important to be aware if the journey of a brand/person or business before you advise them on how to proceed. How did the company/idea start? How did you get it off the ground? What are your ups and downs to date? what do you think of your business? One of the reasons people bring in PR to help their business grow is that a fresh eye can make all the diff

I wanted to end the week with my top 5 favourite online marketing campaigns of the last few years. These babies stand out for me for a number of reasons. They grab attention, they involve their target markets, regular people and they pull at some kind of emotion that is so relative to their target market. Humour and intelligence rules! 1. http://www.eepybird.com/dcm1.html This is classic. 2 guys from the US decide to film the Mentos and Coke experiment and it goes

Monday, we talked about strategy vs plan. Today’s post is all about the plan and what it should include. This is based on a traditional Marketing plan. Now we are talking about online business and PR here. Let’s not forget, but this kind of plan can be implemented as such, as long as the bones are all in place! It should include: Details of your product or service and its Unique Selling Point Pricing Target Market Analysis Sales and distribution plan Advertising and promot

One couldn’t have a marketing blog without flagging this one up. Maybe you haven’t come across this one. I think this is one of the best pieces of PR I have seen in such a long time. Little Lily wrote a letter to Mr Sainsburys asking him why the Tiger bread was named so, as she thought it more resembled a giraffe. I actually quite agree with you Lily and so did Lily’s mum. She thought it was so cute that she posted it up in her blog. Now I very much doubt that Lily’s mum rea

I read an article presented by openpressiwire.com in 2009 only the other day, entitled “ You’re NOT a social media expert, you idiot” by Joel Mackey. It caught my attention, I suppose in the tiny, yet natural part of life, when you suddenly think you are faking what you do for a living! Good old self-doubt! I digress. It was a good article. It made me both angry and nod in agreement. Mr Mackey talks about how many have jumped on the bandwagon of social media and are now

Our Wednesday post comes from Chris Brooker ( @codecraftonline ) a professional web development company based in Leeds, UK. 2012 will be the year of social search. When Google created their first search engine, they had no idea how to make money from it. The answer turned out to be incredibly simple, since they know what you’re interested in, and what you’re thinking about at the moment your fingers hit the keyboard. For instance, if you’re thinking of buying a new car, an

Imagine you are going to a work networking do and you don’t know a soul. If people already know who you are, then its not so bad and just being there will get you noticed by some. If you are ‘a nobody’ be ready with a plan before you start a conversation. You can see where I am headed here. We talked about blogging all last week. It’s the year of the blog people, recognize. AND content is KING! Both social media and blogging are critical ways for a company to be active o

In my opinion there are a few things to pull your attention to: Making sure that people notice you Being an innovative thinker And forming relationships The example I used yesterday about the Bridesmaids DVD works here to. Also take a look at McDonalds Facebook Page. I mean, would you think that people would go on this page, let alone have a ‘relationship’ with it!? The answer is Yes! Take a look ! What they do best is relate to their employees and their employees friends.

To Chris Booker, Codecraft Online Ltd (@codecraftonline) For helping a lady out with a headline! Our shiny new OPT banner is down to him! Blogpost from Chris, www.codecraft.co.uk coming in the next month or so… #codecraft #SocialMedia #webdevelopment