Tweets that are filled with hashtags get 5% fewer click-throughs than those without hashtags. Say Social Media B2B . So why use them? I hear you cry. Well, I can only take from this that you have to use them sparingly and at the right time. Hashtags, when talking about a specific subject or event obviously help you join in the conversation and network with people that are talking about the same thing, but if you are using them loosely, for example, #ireland #typical #gras

Those that have been writing a blog for longer than 6 months will now realise that keeping your content, fresh, readable and interesting is a task in itself. You will also know that the management of that content and the implementation is also a huge commitment, let alone time consuming. Well, there are a million or so plus other bloggers on this planet and you will already know (if you do your research well) that there are others doing what you do too! Instead of looking th

Well, how much time does one have really!? And if you are one of those people shouting “NONE!” , you’ll be glad to know that there are options! Obviously, depending on how much you know about traffic and the ins and outs of Google, you will be able to guess that the more you blog, the more traffic you will create. Now, that may feel like a whole world of content for you to produce, but if you are clever and plan it out properly, it should be worth all the time and that arm

A short and sweet one today because it was my birthday yesterday and I can’t see. OPT want to know how you follow your fave blogs? and whether you use #ff on Twitter!? Oh and if you get in touch or RT my blog link today – I will give you a follow friday shout out on Twitter! Well??…….. #Twitter #onlineprtips #followfriday #creativeonlinemarketing #businessdevelopment #SocialMedia

TWITTER! Now, If you are looking for a good old moan then bore a friend or write a blog – but I will advise you that most won’t want to read it, unless it’s about Ryan Air. Are you a big company that deals with lots of complaints? Do you want to deal with them fast and move on? Do you want to show others how you deal with complaints? Well have you thought about setting up a ‘complaints hotline’ on Twitter? For monitoring and acting on complaints and other comments from custo

Why should you tag yourselves on Facebook? Facebook say: “Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians.” OPT says, yes we agree but if you are a brand, business, celebrity or musician the benefits are more enticing. We’ve all had the odd drunken picture put up of us at the Christmas party (eww), we’ve all seen our ex flaunting

So you have a Facebook page, but have you thought about doing any of these handy tips? Design a good product page (600X200 pixel photo) Post interesting and original comments and tell your tale Use page as a viral blog Offer your fans something for free A ‘call to action’ button is something that people are using now to recruit new fans. Use a good one on your page. Ask your followers to invite their followers. Always link and link back to your twitter and you tube channels.

What are you blogging about? What you write in your blog is important. Nobody wants to know what you had for breakfast, or really, see the lovely view from your hotel rom. Sorry. Your blog as we have already ascertained ( Building Your Brand Online) is another ambassador for your brand. So, if you are an entrepreneur, then don’t blog about being an entrepreneur if you don’t want to attract entrepreneurs! Think about your target audience which in a lot of cases, is NOT your

In this ever-changing world of social media and digital marketing how anybody calls himself an expert is beyond me. Things are changing too quickly for anybody to be calling themselves an expert. I like to say, ‘someone in the know!’ You have to be dedicated, analytical, read every day have a great track record and discuss the subject day in day out with everyone to even get close to becoming someone who someone else should listen to! In today’s digital climate, it’s even sim

A retweet is when one of your followers repeats a tweet that you have written. It’s a magical thing! When someone retweets you, your tweet will reach that person followers and so on. So if it is a good one and you get a good few people retweeting you – who knows how many people you could reach! Retweets ‘RTs’ as they are known in the trade, are so important to your business and making connections with others. It’s a way of growing your followers quickly and expanding your co

One of the first things I do when taking on a new client is take a look at their history. It may seem obvious but it is so important to be aware if the journey of a brand/person or business before you advise them on how to proceed. How did the company/idea start? How did you get it off the ground? What are your ups and downs to date? what do you think of your business? One of the reasons people bring in PR to help their business grow is that a fresh eye can make all the diff

I wanted to end the week with my top 5 favourite online marketing campaigns of the last few years. These babies stand out for me for a number of reasons. They grab attention, they involve their target markets, regular people and they pull at some kind of emotion that is so relative to their target market. Humour and intelligence rules! 1. http://www.eepybird.com/dcm1.html This is classic. 2 guys from the US decide to film the Mentos and Coke experiment and it goes