Monday, we talked about strategy vs plan. Today’s post is all about the plan and what it should include. This is based on a traditional Marketing plan. Now we are talking about online business and PR here. Let’s not forget, but this kind of plan can be implemented as such, as long as the bones are all in place! It should include: Details of your product or service and its Unique Selling Point Pricing Target Market Analysis Sales and distribution plan Advertising and promot

One couldn’t have a marketing blog without flagging this one up. Maybe you haven’t come across this one. I think this is one of the best pieces of PR I have seen in such a long time. Little Lily wrote a letter to Mr Sainsburys asking him why the Tiger bread was named so, as she thought it more resembled a giraffe. I actually quite agree with you Lily and so did Lily’s mum. She thought it was so cute that she posted it up in her blog. Now I very much doubt that Lily’s mum rea

I read an article presented by openpressiwire.com in 2009 only the other day, entitled “ You’re NOT a social media expert, you idiot” by Joel Mackey. It caught my attention, I suppose in the tiny, yet natural part of life, when you suddenly think you are faking what you do for a living! Good old self-doubt! I digress. It was a good article. It made me both angry and nod in agreement. Mr Mackey talks about how many have jumped on the bandwagon of social media and are now

Our Wednesday post comes from Chris Brooker ( @codecraftonline ) a professional web development company based in Leeds, UK. 2012 will be the year of social search. When Google created their first search engine, they had no idea how to make money from it. The answer turned out to be incredibly simple, since they know what you’re interested in, and what you’re thinking about at the moment your fingers hit the keyboard. For instance, if you’re thinking of buying a new car, an

Imagine you are going to a work networking do and you don’t know a soul. If people already know who you are, then its not so bad and just being there will get you noticed by some. If you are ‘a nobody’ be ready with a plan before you start a conversation. You can see where I am headed here. We talked about blogging all last week. It’s the year of the blog people, recognize. AND content is KING! Both social media and blogging are critical ways for a company to be active o

In my opinion there are a few things to pull your attention to: Making sure that people notice you Being an innovative thinker And forming relationships The example I used yesterday about the Bridesmaids DVD works here to. Also take a look at McDonalds Facebook Page. I mean, would you think that people would go on this page, let alone have a ‘relationship’ with it!? The answer is Yes! Take a look ! What they do best is relate to their employees and their employees friends.

To Chris Booker, Codecraft Online Ltd (@codecraftonline) For helping a lady out with a headline! Our shiny new OPT banner is down to him! Blogpost from Chris, www.codecraft.co.uk coming in the next month or so… #codecraft #SocialMedia #webdevelopment

As we mentioned on Monday, if people trust people and are less likely to trust companies the personal brands of people, possibly within a company are really worth exploring. They can portray a personal and trustworthy message and become assets to that company. Look at the Halifax man , Howard Brown! A usual employee of The Halifax Bank becomes a superstar! (As much as we immediately took a dislike to him, everything he stood for was ‘the man next door’). It will be rememb

Contact me if you would like me to review your site or write a guest blog for me! Forthcoming subjects: 1. Predictions for social media and online PR for 2012 2. Backlinks 3. Marketing Plans #onlineprtips #onlinemarketing #digitalmarketing #SocialMedia #Blogging

Imagine your brand as the camera on your iPhone 4s. One side of the lens you have the consumer and the other, you. This is where you both interact. How you present your company, how perceptions are made and how connections merge to create the substance that is your brand. Mostly you are judged on these 4 things; The definition of your brand How you communicate How you interact and network And lastly, the way in which you present yourself and deliver As we touched on yester

This week is all about Digital Branding. Kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. Or as David Ogilvy said; “The intangible sum of a product’s attributes: it’s name, packaging and price, its history, its reputation and the way its advertised.” The father of advertising’s mantra followed these four basic principles, Research Professional discipline Creative brilliance Results for clients With online PR taking such a great

We’ve put together a small list of respectable blogs suggested by our readers (and one or two from OPT!) http://purple.us/blog . Suggested by @purplecomm. An informative blog from the US with a mix of ASL and English content. http://digitalbrandmarketing.com/ Suggested by @basilpuglisi. They write about anything from social media to branding to mobile technology. Jonathan Payne @socialgameplan gives a shout out to @lewishowes. Claiming that after watching 2 of his videos, hi