As we mentioned on Monday, if people trust people and are less likely to trust companies the personal brands of people, possibly within a company are really worth exploring. They can portray a personal and trustworthy message and become assets to that company. Look at the Halifax man , Howard Brown! A usual employee of The Halifax Bank becomes a superstar! (As much as we immediately took a dislike to him, everything he stood for was ‘the man next door’). It will be rememb

Contact me if you would like me to review your site or write a guest blog for me! Forthcoming subjects: 1. Predictions for social media and online PR for 2012 2. Backlinks 3. Marketing Plans #onlineprtips #onlinemarketing #digitalmarketing #SocialMedia #Blogging

Imagine your brand as the camera on your iPhone 4s. One side of the lens you have the consumer and the other, you. This is where you both interact. How you present your company, how perceptions are made and how connections merge to create the substance that is your brand. Mostly you are judged on these 4 things; The definition of your brand How you communicate How you interact and network And lastly, the way in which you present yourself and deliver As we touched on yester

This week is all about Digital Branding. Kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. Or as David Ogilvy said; “The intangible sum of a product’s attributes: it’s name, packaging and price, its history, its reputation and the way its advertised.” The father of advertising’s mantra followed these four basic principles, Research Professional discipline Creative brilliance Results for clients With online PR taking such a great

We’ve put together a small list of respectable blogs suggested by our readers (and one or two from OPT!) http://purple.us/blog . Suggested by @purplecomm. An informative blog from the US with a mix of ASL and English content. http://digitalbrandmarketing.com/ Suggested by @basilpuglisi. They write about anything from social media to branding to mobile technology. Jonathan Payne @socialgameplan gives a shout out to @lewishowes. Claiming that after watching 2 of his videos, hi

We’ve talked about blogging this week. You should now be at a point where you can safely post something up online consistently. Sharing your blog is the next step. There are now great sites to help you distribute your blog. And this year is it ALL about GREAT CONTENT! I’ll talk about this more in the coming weeks but PLEASE take the time and write good stuff! Really give this a lot of thought and look at what your competitors are blogging about. Make yours better, richer

Nothing comes easy and blogging doesn’t just happen. you have to dedicated yourself to writing one and work out how much time you can spend doing it. This can be an aspect of determining what kind of blog you can present. You certainly don’t just get followers overnight, believe me, even if you are giving away product – its hard! 1. Do strive to produce great content as that is the best way to attract followers. 2. Do think about what grabs you to a post, o

If you are an advanced blogger, start thinking about your yearly campaign. If you remember, back when we were talking about ‘ planning your time ’ it’s so important to plan before you write. Anyway – back to you guys that are just starting out. You need to decide; a) What do you wish to achieve from your blog? b) How you wish your blog to be perceived? c) Will you write a monthly and give out a lot of info? d) Will you write a daily bite size offering? e) I

Welcome to 2012! How’s the head?! OPT have talked mostly about social media and how it can help your business. We hopefully all know now that it is unavoidable. You just have to make the decision to either employ someone to look after it or adapt and introduce new jobs into your daily routines. Let’s begin this year, by hammering home some mega easy and positive steps towards getting your business out there online in 2012. Honing its online presence and giving your baby a r

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! #SocialMedia

I would like to thank our followers and wish all our readers a very happy and restful Christmas and a prosperous New Year! I also hope that I have started an informative and exciting development service for you to add to your weekly reading lists. If you would like to provide content on this blog or collaborate in any way, shape or form. then please get in touch! Here’s to 2012! Andrea #socialcommunities #SmallBiz #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtip

There are many pros and cons to choosing your own name for your business. I have struggled with this question for years but stuck with my own personal name for many reasons. The most important being, that I had a ready-made audience. Obviously your name gives a certain personality to a company, product or service and many clients prefer that personal touch. Therefore it can work in your favour in many industries. If you remember my blog ‘The Art of Self Promotion (1 of 5) ’