Such a complex subject right? Don’t be scared! It’s pretty easy to understand the basics of SEO, search engine optimisation . Its a local, sometimes mathematical way of aiding your sites ranking on Google and other search engines. A hugely important step that’s overlooked many a time by beginners. Think of it as two separate roads. On and Offline. With Online SEO , search engines need to know what your website is about in order to rank it properly. Although Google admitted

Not another social media site to learn, sign up for and manage (just in case it gets big) I hear you cry!! Well, unfortunately, I am about to give it a big old hand wave! Coming from my online pr angle, its a fabulously easy way of sharing. A few optimised words and lots of lovely pictures… In a nutshell, you ‘pin’ pictures up on a board on your wall for others to see and share. Pinterest is great on so many levels but for example; if you are a stylist/photographer/artist/tr

So you realise you have to be online right? Whatever it is you do, you need an online presence. It’s essential in today’s economy. Here’s 5 easy ways to make sure you are doing all you can! Choose a USERNAME that you can use throughout all your social media channels, blogs and sites. It really makes life simple when sharing your content. The same goes for images. Make sure you use the same one throughout. And, if possible, try to use a face rather than a logo. People res

To start churning out eye grabbing content is an art. I don’t care what anyone else says. Whether you are a small business, an individual or a brand. It simply HAS to hold peoples attention. It makes your brand distinctive and creates a loyal fan base, which will eventually become productive and drive sales. Now whether you are creating content to bring people back to your site, or whether you are building a brand online the ultimate goal is to make money from whatever it

People..listen up! We are living in an economy of ideas. Thank the blooming Lord! it wasn’t until I spoke with my number 1 geek friend the other day that I put 2 and 2 together. Yes! it’s my time! You know, that time when all the stars aline and you feel something big is going to happen in your water. Well, not so much your water, more like your gut. Anyway, It’s a time where a good idea and well planned implementation thrive. An era where little old me (AND YOU) can make

Tweets that are filled with hashtags get 5% fewer click-throughs than those without hashtags. Say Social Media B2B . So why use them? I hear you cry. Well, I can only take from this that you have to use them sparingly and at the right time. Hashtags, when talking about a specific subject or event obviously help you join in the conversation and network with people that are talking about the same thing, but if you are using them loosely, for example, #ireland #typical #gras

Those that have been writing a blog for longer than 6 months will now realise that keeping your content, fresh, readable and interesting is a task in itself. You will also know that the management of that content and the implementation is also a huge commitment, let alone time consuming. Well, there are a million or so plus other bloggers on this planet and you will already know (if you do your research well) that there are others doing what you do too! Instead of looking th

Well, how much time does one have really!? And if you are one of those people shouting “NONE!” , you’ll be glad to know that there are options! Obviously, depending on how much you know about traffic and the ins and outs of Google, you will be able to guess that the more you blog, the more traffic you will create. Now, that may feel like a whole world of content for you to produce, but if you are clever and plan it out properly, it should be worth all the time and that arm

A short and sweet one today because it was my birthday yesterday and I can’t see. OPT want to know how you follow your fave blogs? and whether you use #ff on Twitter!? Oh and if you get in touch or RT my blog link today – I will give you a follow friday shout out on Twitter! Well??…….. #Twitter #onlineprtips #followfriday #creativeonlinemarketing #businessdevelopment #SocialMedia

TWITTER! Now, If you are looking for a good old moan then bore a friend or write a blog – but I will advise you that most won’t want to read it, unless it’s about Ryan Air. Are you a big company that deals with lots of complaints? Do you want to deal with them fast and move on? Do you want to show others how you deal with complaints? Well have you thought about setting up a ‘complaints hotline’ on Twitter? For monitoring and acting on complaints and other comments from custo

Why should you tag yourselves on Facebook? Facebook say: “Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians.” OPT says, yes we agree but if you are a brand, business, celebrity or musician the benefits are more enticing. We’ve all had the odd drunken picture put up of us at the Christmas party (eww), we’ve all seen our ex flaunting

So you have a Facebook page, but have you thought about doing any of these handy tips? Design a good product page (600X200 pixel photo) Post interesting and original comments and tell your tale Use page as a viral blog Offer your fans something for free A ‘call to action’ button is something that people are using now to recruit new fans. Use a good one on your page. Ask your followers to invite their followers. Always link and link back to your twitter and you tube channels.