Happy Friday people, So, you have a nice big juicy database to utilise right? Great! todays post is all about writing that perfect newsletter and reaching out to that database on a regular basis (not too regularly though!). Whether in the form of an email subscription, a simple blog or a tangible letter through the post, these are important. Its another way to deliver content to your audience and although ‘the newsletter’ has had bad press over the years, I believe that they

Those not familiar with Facebook Insights here’s a brief explanation.They are analytics that give you better insight into what your community wants from your pages. It centres around interaction and development of fans. Its the perfect way to measure your social media performance. Up on the left sidebar underneath your profile pic, you will find Insights . Here are the definitions of the main Facebook Insights . 1. Main Insights: Here you can view every post you have wr

What Actually Motivates Us To Share? We covered a few points on the motivation of sharing last week. Here are a few more tips… 1.Interesting or Insightful Material. People share material because they have find it useful or think others might find it interesting in some way shape or form. We are motivated to show others the stuff we think they will love. Alternatively, people might share content which is relevant to them only, but not necessarily the recipient -showing off

Following on from Monday’s post about getting your content read, we have learnt that the psychology of a certain subject is key. We have also learnt that exposure, awareness and motivation drives people to share. Your audience is looking for validation. Some things haven’t changed since primary school. We are want our mates to think we are brilliant. The way we do that online is through the content we share. 68% of The New York Times study participants said they share conten

Ever wonder how to get your content read in a plethora of online information? I want to break down what makes people engage and help understand why your audience shares some something. Every parent knows that sharing is one of the first things to teach a child. Some take to it like a duck to water, others need a bit more of a push. With online copy and promotion content, obviously you have to write stuff that stands out from the competition but there is a science to sharing

Happy Monday people! Hope you’re weekend was a restful one. I thought a nice colourful subject to ease us into the week was the order of the day. We all know that colour is important, especially when choosing the right one for your company, brand and promo material. In one instance it could change someones perception of what you do and how you do it. That is why you should take time and either think or re-evaluate what schemes you are using right now. According to KISSMetr

We all want a memorable landing page on our sites right? But a well designed front page has so many elements to consider, not just the colours, graphics & images. Unfortunately. Here’s my top 10 musts for a fabulous landing page: A good looking headline. Seems obvious? well you’d be amazed at how many people are trying to be too clever here. Do some research and ask people if they GET it? Also – if you are running Adwords, make sure the keywords are consistent. The headlin

Such a complex subject right? Don’t be scared! It’s pretty easy to understand the basics of SEO, search engine optimisation . Its a local, sometimes mathematical way of aiding your sites ranking on Google and other search engines. A hugely important step that’s overlooked many a time by beginners. Think of it as two separate roads. On and Offline. With Online SEO , search engines need to know what your website is about in order to rank it properly. Although Google admitted

Not another social media site to learn, sign up for and manage (just in case it gets big) I hear you cry!! Well, unfortunately, I am about to give it a big old hand wave! Coming from my online pr angle, its a fabulously easy way of sharing. A few optimised words and lots of lovely pictures… In a nutshell, you ‘pin’ pictures up on a board on your wall for others to see and share. Pinterest is great on so many levels but for example; if you are a stylist/photographer/artist/tr

So you realise you have to be online right? Whatever it is you do, you need an online presence. It’s essential in today’s economy. Here’s 5 easy ways to make sure you are doing all you can! Choose a USERNAME that you can use throughout all your social media channels, blogs and sites. It really makes life simple when sharing your content. The same goes for images. Make sure you use the same one throughout. And, if possible, try to use a face rather than a logo. People res

To start churning out eye grabbing content is an art. I don’t care what anyone else says. Whether you are a small business, an individual or a brand. It simply HAS to hold peoples attention. It makes your brand distinctive and creates a loyal fan base, which will eventually become productive and drive sales. Now whether you are creating content to bring people back to your site, or whether you are building a brand online the ultimate goal is to make money from whatever it

People..listen up! We are living in an economy of ideas. Thank the blooming Lord! it wasn’t until I spoke with my number 1 geek friend the other day that I put 2 and 2 together. Yes! it’s my time! You know, that time when all the stars aline and you feel something big is going to happen in your water. Well, not so much your water, more like your gut. Anyway, It’s a time where a good idea and well planned implementation thrive. An era where little old me (AND YOU) can make