How about beginning a audio or video tutorial for your niche? Do you think that your audience will benefit from you offering them a mentoring service? Tips and Tricks for your specialist service? Whether your skills lie in being a creative or an expert in your niche (you could be a great golfer or know how and when to pot certain plants a musician, or a retail manager, etc) Think of the qualities you could share with other businesses in your field or your online clientele. Re

The basic tasks to benefit from the old ‘American Dream’ is over. The USA’s ethos for keeping your head down, doing what your told, avoid being late, and working hard to be rewarded has quite quickly been replaced by a whole new set of rules. Be amazing, create, be generous, make good decisions, connect people together and share ideas. and as one of my favourite books tells us to take ‘ The Road Less Travelled ‘, think creatively and make a difference. When I talk about creat

We’ve covered the types of social media available to us. We’ve covered the basic uses of these social media outlets. We will continue to revisit these avenues with current updates and ideas in this blog. This week I want to talk about self promotion and social media. I’ve come from a performer background and although self promotion come easily to most in my field, it didn’t to me. I was from the ilk ‘to tell people what you do and talk yourself up was uncool and made you sou

OK, So you’ve got your twitter page looking hot, you’ve written your 3-month campaign and have a decent strategy in place. Then comes the networking right? Imagine you have been invited to one of those work events, you’ve got your name badge and you are fully equipped with a head full of mind numbing questions that you really don’t need to know the answers to, wine in hand – off you go. GULP. One of the upsides of twitter is that you can do all this in your PJs from the comf

Sometimes, real life, meeting people, talking to people, finding out what they like, what they don’t like and what they want is invaluable. Invaluable to a business that is learning about its customers. Completely necessary for a product or service to be the best it can possibly be. So, actually getting up and out of the office, or your comfy office chair and shaking someone’s hand is gold dust! Too often we get stuck behind our computer screens, making friends and winning pe

In one of our earliest posts – we asked; ‘ if your content lacks good, strong keywords then how do you expect others to find you? ‘ This lead us to chatting about Keywords. I am still getting so many questions about this subject, I wanted to just reiterate the basics. Keywords are the words that your customer/client would type into Google to find you. If you were a catering company, I would take a guess that ‘catering hire’, book caterer’, ‘party food’ and ‘event catering

I believe, backlinks are a crucial part of online SEO. Obviously this has to be in tandem with everything else SEO-wise but it really is worth taking the time out to do this as your time will most definitely not be wasted. Set aside 30 minutes a day and make a plan of who you will contact and who you need to link to your site. Don’t just hink major players either, sometimes, if you start at the bottom, there is only one way to go. Up! I have written 8 easy steps you can

What are promoted Tweets I hears you cry? Well, a promoted Tweet is an ordinary Tweet that has been purchased by advertisers who want to reach a wider audience or to engage with their existing followers. They are clearly labeled as ‘Promoted’ so you know which ones are being paid for and the ones that aren’t. They can be retweeted, replied to, favorited and so on. With the same concept of the Facebook ads as mentioned in my post last week, it helps you to reach out to target

At last! we Google is catching up! Evolving all the time, the new Google + features bring it bang up to date and much easier to navigate. It certainly is a platform to get into and I can see this developing into an essential social media channel for business in the very near future. Here’s the low down on the new features! 1.First of all there is a brand new header image and profile photo option that makes your page stand out and gives Facebook a run for its money. I have m

Ok – so we now know how to set up an ad campaign on Facbeook. But where to drive them is just as important. Driving fans to a page that contains a “ Reveal Tab ” hiding exclusive Fan content is the most effective way to convert visitors to fans. And now Facebook has evolved somewhat, we can now add custom tabs and pages and tailor make them so only fans who have ‘liked’ your page can see certain content. Genius! Therefore, it would be a waste of an opportunity if you just d

Monday I spoke about split testing your ads. You get that now!? Then comes the content part. It is integral for you to think clearly about what you want to say on your ad. Firstly you have to recognise what you want to achieve from it. Sales? Promotion? Click throughs? Redirection? News? What do you want people to do when they have read it? Where do you want to take them? Now, have you looked at your keywords recently? If you have answered ‘No!’ then thats next on the age

Happy Monday people. This week we are going to chat about Facebook’s advertising platform and how to run a brilliant campaign that will increase sales, likes, click throughs etc. We cover the basics here on the OPT blog so Novices, this is for you! So, why run a Facebook ad? The biggest plus? You can target specific demographics and the targeting options are wide. You can really pinpoint who you want to hit as people share all kinds of information with Facebook about what t