I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes , Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service

I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income

This is one of the best uses of social media I have ever seen. I love it. Hard. You see, what Volkswagen have done with their new site  onething.com  is they have got their head around what their customers want. We are bored with watching ads.  We have seen a trillion, fairly decent looking cars driving through a dessert with a top bird or hot spanish guy at the wheel, (with possibly a crisp white cotton shirt slightly open to the chest and a bead of sweat on his brow, Ahem.)

Here’s a fun Twitter info graphic for you!  All the up to date facts and figures for Twitter 2012.  Browse more data visualization . #PR #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtips #webdevelopment #OnlinePRandMarketing #promoteyourcompany #SocialMedia #ticketsales

I thought I would share my own fun social media infographic as a little reminder on how to approach your social media for business! Enjoy and please share with your friends!… #Pinterest #Twitter #Facebook #socialmediaplanning #LinkedIn #creativeonlinemarketing #promoteyourcompany #SocialMedia #infographic #instagram

Happy Monday!.. I came across this brilliant infographic which gives you the best and worst times to post up on your social media channels and wanted to share!  I found this via a fellow follower, who writes a great blog, Marianne who found it reading Tony Phallets blog!..Are you with me?! You can follow Tony on his blog , Twitter – @tphallett – and  Google+ ) Enjoy! Source: social caffeine | Embed this on your own website (FREE) #socialcommunities #SmallBiz #Twitter #Face

WOW a year has gone by – and what a journey it has been.  On a number of levels actually.  For my relationship with blogging regularly, which has been both trying and exceptionally fulfilling at times, but mainly the connections with the people I have come across who have helped (you know who you are), questioned (you do too!) and generally supported this rapidly growing baby of mine. Over 9000 followers have followed in a mere 12 months, which I feel is ‘well radio rental’ b

I want to highlight @Movember today. For obvious reasons. Yes. But for some not so obvious. The brand, its collaborators and a big high 5 for its’ achievements so far! ‘ During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.’ Movember.com. This year its global and I

It’s the month leading up to my first birthday! Yes in exactly 1 month (22nd November) I will be 1!  And I for one am loving the idea of being 1 again.  Although I would appreciate 21 a little more! Ahem. This blog has covered everything from; starting up your social media network, building your brand online, Twitter tips , Facebook frolics , Pinterest picks , Linkedin laws , Do’s and Dont’s, marketing plans , strategies and campaigns , ballsy business plans, crazy content i

Have you been to any great sessions this week at #swmld?  Do you plan to go?  I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam!  Their blog  is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues  across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

What actually is an effective marketing strategy?  Wiki says A “ Marketing strategy  is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable  competitive advantage .“ Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Whether you’re raising money for a charity with a sporting event, an auction or community fair, there are lots of quick and free online tools to help generate publicity for your cause. Supporting a worthwhile cause is an excellent opportunity to show potential customers that your business is more than just a faceless organisation and ca

I have a friend who runs a vintage fashion label.   My Vintage Affair . She also runs fairs across London.  I have also worked on Wayne Hemingway’s Vintage Festival in 2011 and through this made many contacts in the Vintage Industry.  I have had many questions from these folk asking how they can vamp up their online presence so I thought I would pop a few ideas down this week. There are of course (and here comes the plug) more ideas in my book “ One Giant Leap Into Social Med

To get the best out of social media takes planning.  Have I drummed that into you enough yet?!  Once you know what you want and you’ve figured out a way to get there – you are on your way! All you have to do is to produce valuable content and information that people will find useful, unique and unrivalled. Ahem. Now if you are a pub, bar or restaurant, using social media is vital. But you are up against a lot of competition. You also don’t have a lot of time, being very busy

We all know we have to, but how do we start? Well this post is designed to help you do just that! 1. Understand your own site before you do ANYTHING. Why would somebody want to link to your site? 2. Find out who is already linking to you, if anyone. Go to Google and type in link:domainname.com and then research these guys.  Who else do they link to? (Your competition) and what keywords, anchor texts do they use? 3. Now figure out your strategy:. Find out who is linking to yo

Here is OPTs 10 great  tips and strategies to make Pinterest work for your business, brand or product: 1. Install the “Pin it” bookmark to your browser Adding the “pin it” bookmark to your bookmark bar is easy to do,visit: http://www.pinterest.com/about/goodies . When you pin a webpage, using the pin-it bookmark, it will show you all of the pictures associated with that page.  Then, you can choose the picture you’d most like to pin. Easy! 2. Use Keywords, Hashtags and @replys

OPT offers you top 5 tips that your competitors will already know! read on… It is fair to say that online pr is NOT the same as offline pr. The differences are significant.  And it is important to learn that both are pitched differently.  This is something successful marketeers have learnt over time and you can learn this from them. Online PR is a varied mixture of brand reputation monitoring and management activities and it’s main goal to influence media, communities and au

How about beginning a audio or video tutorial for your niche? Do you think that your audience will benefit from you offering them a mentoring service? Tips and Tricks for your specialist service? Whether your skills lie in being a creative or an expert in your niche (you could be a great golfer or know how and when to pot certain plants a musician, or a retail manager, etc) Think of the qualities you could share with other businesses in your field or your online clientele. Re