40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income
- Feb 18, 2013
- 6 min read
Updated: Feb 5
Facebook remains one of the most powerful platforms for freelancers who want visibility, trust, and steady work. While trends come and go, Facebook still offers something rare: long-form connection, community, and high-intent audiences.
Used strategically, it becomes a client-generation engine rather than a time drain.
This guide shares 40 practical, proven Facebook tips for freelancers who want to grow sustainably without chasing algorithms or burning out.
Why Facebook Still Matters for Freelancers
Many freelancers underestimate Facebook. That is a mistake.
Facebook excels at:
Relationship building
Authority positioning
Community creation
Long-term visibility
Warm lead generation
Unlike fast-scroll platforms, Facebook rewards consistency, clarity, and conversation.
If you treat it as a professional ecosystem rather than a social diary, it can quietly support your income for years.
Facebook Tips Section 1. Profile & Page Optimisation
Your profile and page are your digital storefront. They must communicate value instantly.
1. Optimise Your Bio for Clients
Your bio should say who you help, how you help, and what result you create.
Example:
“I help small businesses grow through practical digital strategy and content systems.”
2. Use a Professional Profile Photo
Choose a clear, warm, well-lit image where your face is visible. Avoid filters and busy backgrounds.
3. Add a Branded Cover Image
Use your cover to display your offer, website, or signature message.
4. Pin Your Best Post
Pin a post that explains what you do and how to work with you.
5. Include Contact Details
Make it easy for people to email, message, or book you.
6. Clean Up Old Content
Remove posts that contradict your current brand or confuse visitors.
7. Align Profile and Page Messaging
Your personal profile and business page should reinforce each other.
Section 2: Content Strategy That Builds Authority
Posting without strategy leads to noise. Posting with intention builds trust.
8. Choose Three Core Content Pillars
For example:
Education
Experience
Offers
Rotate between them.
9. Teach One Practical Thing Per Post
Small, useful insights outperform generic motivation.
10. Share Real Case Studies
Show how you solved problems for clients.
11. Write in Clear, Human Language
Avoid jargon. Speak as you would in conversation.
12. Post Long-Form Occasionally
Facebook still favours thoughtful writing.
13. Use Short Paragraphs
Improve readability on mobile.
14. Repurpose Existing Work
Turn articles, emails, and talks into posts.
15. Develop Signature Topics
Become known for specific themes.
16. Post With Purpose
Ask yourself: What should this post achieve?
Facebook Tips Section 3: Engagement and Community Building
Facebook rewards interaction. Relationships create revenue.
17. Reply to Every Relevant Comment
This signals credibility and care.
18. Start Conversations
Ask reflective or practical questions.
19. Join Strategic Groups
Choose groups where your ideal clients gather.
20. Offer Value Before Promotion
Be useful before being visible.
21. Avoid Spamming Links
Build trust first.
22. Use Stories for Daily Presence
Stories keep you visible without pressure.
23. Encourage Dialogue
End posts with an invitation to respond.
24. Create a Private Group
If relevant, build your own community hub.
Section 4: Visibility and Algorithm Awareness
You cannot control the algorithm, but you can work with it.
25. Be Consistent
Three quality posts per week outperform sporadic bursts.
26. Post When Your Audience Is Active
Check Insights regularly.
27. Use Native Content
Upload videos and images directly.
28. Mix Formats
Alternate between text, images, reels, and video.
29. Avoid Engagement Bait
Do not ask for likes or shares explicitly.
30. Save Strong Posts for Reuse
Repost high-performing content with updates.
Section 5: Lead Generation and Sales
Facebook should support income, not just visibility.
31. Create Clear Offers
People need to know what you sell.
32. Link to One Main Funnel
Avoid sending traffic everywhere.
33. Use Soft Calls to Action
Invite rather than pressure.
34. Share Client Testimonials
Social proof builds confidence.
35. Offer Free Resources
Lead magnets work well on Facebook.
36. Use Messenger Strategically
Conversations often convert better than forms.
Section 6: Mindset and Sustainability
Long-term success depends on how you relate to the platform.
37. Treat Facebook as a Business Asset
Not entertainment.
38. Track What Works
Review monthly performance.
39. Set Boundaries
Limit scrolling time.
40. Build for Longevity
Focus on reputation, not virality.
Sample Weekly Facebook Posting Plan for Freelancers
Monday: Educational tip
Wednesday: Client story or reflection
Friday: Offer or resource
Sunday: Personal insight or journal-style post
This rhythm builds authority and trust over time.
How Long Does Facebook Take to Work?
Most freelancers see results after:
3 months: Increased engagement
6 months: Regular enquiries
12 months: Predictable lead flow
Facebook rewards our patience. It works when you stop treating it as a billboard and start treating it as a relationship space.
Your goal is not followers it's familiarity, credibility, and confidence. When people know you, trust you, and understand your value, enquiries become natural.
That is when Facebook becomes profitable.
This post was originally posted in 2012.
Hope you enjoy these Facebook Tips posted from my book “One Giant Leap into Social Media Marketing” back in 2013. Things have certainly changed since then.
Do not neglect!
Use your company logo or a picture you are using on your blog, Twitter, Linked in etc. Create synergy and create awareness of your brand. This should be 180X180 pixels.
Now with the new ‘cover’ picture, design or get designed, something that fits with your page and stands out. It will need to be 851 pixels wide and 315 pixels high.
Create a custom URL and keep it consistent with all your branding.
Make sure your page is visible to all in settings.
Use the apps for call to actions and to engage your fans.
Hint at what is going on with your Twitter page or Blog.
Use original pictures where applicable and name them accordingly.
Look for specific groups on Facebook in your niche where you can hang out and meet new people, potential business leads.
Be helpful and share stuff with folk that they may find really useful.
Respond to people when they get in touch with you.
Send people ‘welcome’ and ‘hello’ messages.
Try to post at least twice a day.
Tell a story.
Create custom tabs and pages; i.e. ‘vote now’ or ‘invite a friend’.
Sync your blog to Facebook via networked blogs.
Share an excerpt to your email marketing and newsletters and include a call to action (CTA) so people can join up in one click.
Offer background information on your company and highlight milestones past, present and future.
Share mutually beneficial and interesting information, media and stories.
Get involved, share and congratulate other people on their Facebook efforts. If it is worth it – that is!
Repost stuff from other people.
Post a picture a day and tag if applicable. Any conversations or dealings you have had with any companies in that week, give them a shout out on Facebook and you will attract people on their walls by tagging their name into a post.
I always love a mystery picture; see if people can guess what or who it is?
Create promotional PR opportunities, competitions, polls, and giveaways.
Create branding association relationships and collectively you could give away something of real value.
Compare produces, services and gain brand exposure via your pages.
Ask anyone with kudos to give you a shout out on your page, write a review or testimonial of your company.
Ask for opinions, ideas and what people actually want to see from you.
Use hypothetical questions to increase engagement.
Make sure you are offering your audience something of value and I don’t just mean a free gift or competition. If you are an 80s pop party, post up links of tracks gone by and poke fun at them; if you are a car hire company, think of some brand associations and get your heads together to offer deals for each others services.
I’m not a fan of those brands asking you to like them before you’ve seen what they have to offer. It’s different if you are Coca-Cola, but let’s face it- it could be quicksand. But do make certain things exclusive to your ‘likes’ only. Otherwise there would be no need for them to actually click ‘like’ in the first place.
Learn how to influence your ‘likes’ and get their ‘likes’ to like you!
Use ‘sponsored stories’. With Facebook Sponsored Stories, your company can essentially turn fan activity into advertising. In the Facebook self-serve ad tool, you can promote your business by displaying great fan updates that specifically mention you or use it to promote news feed stories about a viewer’s friends “Liking” your Page.
Facebook provides you with all the important tool to you’re your interactions. It’s called ‘Insights’. This is a set of analytics that tracks usage and interaction on your Page. All pages have it. Influence the Insights data by seeing how people are using your Page. What content getting most clicks? What isn’t resonating? And adjust accordingly.
Integrate all artwork, promo and copy so people understand where they are and recognize it next time.
You can set a post to be ‘pinned’ to the top of the page if it is relevant.
You can ‘highlight’ posts, which means they will take up both sides of the page on your wall.
You can create lists within ‘interests’ to make it easier to keep track of everyone!
If you are on the marketing tip, this is the best book ever… Social Media Marketing for Dummies
Don’t be scared of showing who you really are. That is much more loveable than likeable!
Have a great week!
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