This is classic. 2 guys from the US decide to film the Mentos and Coke experiment and it goes global! Planned or a great PR stunt from Coke?
Digital advertising at its best. Funny looking Gorilla + super duper drum kit + Phil Collins song + Chocolate = success! Even now I ask myself, WHY do we love the gorilla so much!?
This is, I think one of the best PR stunts in the last 10 years. Look how clever they were! It was global and generated more than £50m paid for, ad space!
One of my personal favouites. Every girl about my age has grown up in a ‘try to be perfect world’ and this campaign grabbed attention from us all! Hat’s off Dove!
Nothing like a tongue in cheek moral dilemma to get attention! Burger King asked you to dump your friends online to win a free whopper! Resulting in it being disallowed and so the campaign finished. It still had the desired effect!
Have a great weekend!