Like to share campaigns that I have come across every now and again… Have you seen what Barnados ( @barnardos ) have done with their new Facebook App ? It’s using Flash so viewing will be disturbed unless on a lappy or computer…I love the concept, simple and straight to the point. Check it out! #keepitsocial #Facebook #OnlinePRandMarketing #creativeonlinemarketing #socialmediamarketing #SocialMedia #socialmediacampaign

Have you been to any great sessions this week at #swmld? Do you plan to go? I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam! Their blog is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

What actually is an effective marketing strategy? Wiki says A “ Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage .“ Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals

To begin to build a community online I believe that, firstly, you have to work out how to get the best out of people. Secondly, you have to think of creative ways in which to engage with your audience and keep them entertained. The ultimate goal is getting your fans to work for you. To be advocates for your brand and tell everyone they meet about you. One of the best ways to do this is to offer an unbeatable service. Look at how Facebook began. Upload a profile and share.

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Whether you’re raising money for a charity with a sporting event, an auction or community fair, there are lots of quick and free online tools to help generate publicity for your cause. Supporting a worthwhile cause is an excellent opportunity to show potential customers that your business is more than just a faceless organisation and ca

It’s the age old question eh? How do I get people to like my page? You would think that a simple click to like something would be easy, but folk are now, more than ever, precious about who and what they like and especially whom them recommend. So how do we get people to buy our product? Use our service? Eat in our restaurant? Come to our event? I believe the answer lies in building better communities. More and more companies are realising that social media and the online pr

How do you know if you are creating great content? I mean, great enough to get people to tell you it’s great. Great enough that your products are shifting quicker, great enough that your brand is reaching out to more and more people on a daily basis? Have you heard of Klout? Wanna know what it’s all about? Ahem. Klout (@klout) is one of the best analytical programs around that’s what it is..AND it will measure your online influence on a scale of 1 to 100. A higher score mea

Online PR UK It goes without saying that we all would like the option to try before we buy, not only would it earn immediate trust and loyalty from our customers, but it gives them a CHOICE. We live in a world nowadays where (and some may argue) that there are too many choices. Pfff. I disagree and I love that there are numerous amounts of choices in our everyday lives. I love that you can change your career at the drop of a hat, or fly off to distant lands in a day or bag a

I have a friend who runs a vintage fashion label. My Vintage Affair . She also runs fairs across London. I have also worked on Wayne Hemingway’s Vintage Festival in 2011 and through this made many contacts in the Vintage Industry. I have had many questions from these folk asking how they can vamp up their online presence so I thought I would pop a few ideas down this week. There are of course (and here comes the plug) more ideas in my book “ One Giant Leap Into Social Med