How do you know if you are creating great content? I mean, great enough to get people to tell you it’s great. Great enough that your products are shifting quicker, great enough that your brand is reaching out to more and more people on a daily basis? Have you heard of Klout? Wanna know what it’s all about? Ahem. Klout (@klout) is one of the best analytical programs around that’s what it is..AND it will measure your online influence on a scale of 1 to 100. A higher score mea

Online PR UK It goes without saying that we all would like the option to try before we buy, not only would it earn immediate trust and loyalty from our customers, but it gives them a CHOICE. We live in a world nowadays where (and some may argue) that there are too many choices. Pfff. I disagree and I love that there are numerous amounts of choices in our everyday lives. I love that you can change your career at the drop of a hat, or fly off to distant lands in a day or bag a

I have a friend who runs a vintage fashion label. My Vintage Affair . She also runs fairs across London. I have also worked on Wayne Hemingway’s Vintage Festival in 2011 and through this made many contacts in the Vintage Industry. I have had many questions from these folk asking how they can vamp up their online presence so I thought I would pop a few ideas down this week. There are of course (and here comes the plug) more ideas in my book “ One Giant Leap Into Social Med

To get the best out of social media takes planning. Have I drummed that into you enough yet?! Once you know what you want and you’ve figured out a way to get there – you are on your way! All you have to do is to produce valuable content and information that people will find useful, unique and unrivalled. Ahem. Now if you are a pub, bar or restaurant, using social media is vital. But you are up against a lot of competition. You also don’t have a lot of time, being very busy

I regret that I have had to pull down the last post, due to some silly bird thinking I have stole her content. Please! This was not true. Have I come across her page before? Possibly. I read mountains of blogs, ALL THE TIME. Do I bookmark everything I read? No. Although I probably should. Did I copy her post? NO. Did I offer her a link to her website? (which is rather good). Yes – 2 in fact! Did I offer to publish her content on my pages? Yes. One can try. This is by no mean

We’ve posted about Twitter many a time on Online PR UK but the questions I receive are all the same. Are you one of those people that open Twitter in the morning to see if you’ve had any mentions, RTs etc RT a couple of tweets yourself and post up your own PR tweet of the day? Thought so. Stop. Lets think like England did in the EURO2012 against Italy. (Kind of). GOALS GOALS GOALS. What do you want out of this? what does your business need? Increase sales? Increase subscriber

We all know we have to, but how do we start? Well this post is designed to help you do just that! 1. Understand your own site before you do ANYTHING. Why would somebody want to link to your site? 2. Find out who is already linking to you, if anyone. Go to Google and type in link:domainname.com and then research these guys. Who else do they link to? (Your competition) and what keywords, anchor texts do they use? 3. Now figure out your strategy:. Find out who is linking to yo

Here is OPTs 10 great tips and strategies to make Pinterest work for your business, brand or product: 1. Install the “Pin it” bookmark to your browser Adding the “pin it” bookmark to your bookmark bar is easy to do,visit: http://www.pinterest.com/about/goodies . When you pin a webpage, using the pin-it bookmark, it will show you all of the pictures associated with that page. Then, you can choose the picture you’d most like to pin. Easy! 2. Use Keywords, Hashtags and @replys

OPT introduces: Yvonne Morris a Commercial Law Consultant. We think that as well as knowing how to use your website as a marketing tool, you should also be aware of the legalities centred around actually having one! Over the next three days, Yvonne explains to us all about Cookies and the law. This information is vital to all who own a website, or who is thinking of getting one! Over to Yvonne…. WHY HAS THE LAW CHANGED? The 2002 European Directive upon which the 2003 UK P