If you have agreed with me previously on how strategy is key in planning your marketing efforts, then we are one step closer to reaching your business goals. Whether you are a hair salon, a cafe, an Ecommerce business or a brand, either way marketing is changing still and plans need to be made mostly to be able to assess progress and understand your return. I have so many clients that still are wanting to be convinced into using social media and online marketing for their bus

Uber Cool Buzzing Photo: Taylor Scott If you are responsible for your businesses marketing efforts, it would be a good idea to have a Marketing Calendar. By this I mean, a calendar, devoted only to the marketing goals of your company. You may be launching a new website, introducing a new service, promoting a competition on Facebook or Twitter or holding an event. Don’t you love getting a new diary at the beginning of the new year? You know when you get a fresh new book and yo

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media. It is available at the ridiculously low price of £4.49 GPB on iTunes , Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service

credited peer productions How many of you have seen your work somewhere, either on or offline and no trace of your name anywhere near it? How has worked long and hard on a project, whether creative or academic and got nothing back from it once it was sent out to cyberspace? I know what you are thinking. How do others know that it was your handywork? How do your peers know that you had something to do with it? How do future collaborators, employers, project managers etc. know

WOW. All I can say is WOW. Don’t you just love it when something stops you in your tracks and hands you a big fat lesson on a plate? This is what happened to me when I attended The Coaching Academy’s 2 day coaching course . Gemma (long time friend) throws it apologetically into a conversation that she had signed up and was going to attend a free coarse on coaching. I was quite excited at the idea (even though I didn’t really know what a coach was) and signed up immediately.

It’s Easter. I think of chocolate. Correction. I think of chocolate every day. Ahem. This is a seamless link into my favourite social media campaign of the moment. @CadburyUK. Gotta love Cadbury…they are not only a brilliant brand, but they use social media at the heart of all their marketing efforts. Very well. We can all learn from their efforts, whether our business or brand is big of small. So well in fact their last campaign earned them an extra 40,000 followers on Faceb

FOR IMMEDIATE RELEASE: FOR THE ATTENTION OF: HAIR, BEAUTY & FASHION MEDIA Introducing NoScrunchie. The UKs First Salon Ratings Website For Afro Hair. My client, NoScrunchie has cleverly filled a gap in the afro hair market by offering their target market a simple ratings service for their afro salons. They are offering premium and upgrade memberships to quality salons as a way of promotion and aiming to be the best source of information in this area on the web. They want t

I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income

This is one of the best uses of social media I have ever seen. I love it. Hard. You see, what Volkswagen have done with their new site onething.com is they have got their head around what their customers want. We are bored with watching ads. We have seen a trillion, fairly decent looking cars driving through a dessert with a top bird or hot spanish guy at the wheel, (with possibly a crisp white cotton shirt slightly open to the chest and a bead of sweat on his brow, Ahem.)