I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time. And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

Online PR UK arranged for Jordon Cox to speak at The Festival of Thrift 2013 . Alongside Wayne and Gerardine Hemingway and Stella Hall. He was also interviewed by BBC Teeside and had a mention in The Guardian as part of the campaign. #waynehemingway #stellahall #clientpr #jordoncox #eventspr #bbcteeside #festivalofthrift #gerardinehemingway

Like a teenager when they first start secondary school, in those years before they leave to start work, they develop, find their individuality, likes and dislikes work out how they want to look, feel and think and then embark out on their journey into the real world with a set of associations that make them who they are, still learning, developing and growing. This is brand. Now a brand can be built in a day, contrary to most professionals, but to ‘create’ a brand with a begi

The idea was to use #riverfood to launch and bring attention to Coopers Restaurant Consultants. A Food and Beverage Service Start-up and raise the profile of Philip Cooper, who has spent 30 years behind the scenes in some of the UK’s top restaurants working with the likes of Mark Hix, Marco Pierre White, Raymond Blanc and the Roux brothers. As the idea took shape it was soon clear that this could be a sub-brand. It took on a life of it’s own. Logo’s were created, content and

So it certainly is the year of the hashtag! Who would have thought that the little underused symbol would have such an important role in the world. A topic organisation system, that all important, current, real time, search marketing staple allowing users to engage in conversations and to create topics and group their own tweets with others on a whatever theme they wish! Some would argue that the little hashtag is social media’s biggest icon. I would agree with these people.

Scrolling through People Per Hour and looking at the start up networks online, as I often do, I constantly wonder how many of these people have really thought their business through properly. Although I have had many successful jobs from them and had work done for me by utter professionals, there are roles for this and roles for that and People Per Hour are unfortunately classic for asking a qualified designer to design a logo for £50 (cough) or an online marketing expert (th