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Every now and then I feel the need to share a fabulous piece of PR, Marketing or marketing campaign. This just had to be shared. I felt inspired watching this film and I know you will too! Hal Lasko, better known as Grandpa, worked as a graphic artist back when everything was done by hand. His family introduced him to the computer and Microsoft Paint long after he retired. Now, Grandpa spends ten hours a day moving pixels around his computer paintings. His work is a blend of

Are you spamming? Is spamming and promoting becoming one and the same? Know this: You are wasting your own time and others and you are not achieving anything. The internet has opened up a world of connection and enables you to show someone on the other side of the world what you are doing which is utterly fabulous, but have you considered whether they actually want to know? When I was ‘learning the ropes’ on Twitter I got told off for shamelessly promoting my book; “hello! re

We all love an accolade right? This one I am very proud of! Online PR UK is number 1 on Googles organic search for Online PR and Marketing in the UK. And it hasn’t come easy. The commitment to writing a weekly blog for nearly two years – yes it’s the 2 year anniversary coming up next month, (watch our for giveaways!) and constantly updating keywords and content to supply my clients and readers with quality information that can help them succeed with their small businesses o

That makes the ‘little people’ a hugely important section of the UK economy, but sadly, many of them are not making full use of digital tools. The SMEs who are confidently operating online and by that I mean, they have a strong brand identity and visibility across the world wide web, are more likely to have grown in the past two years and will no doubt be optimistic about future growth. “With over a third of SMEs reporting they need support in developing basic online skills,

What is #mamming I hear you cry!? Well…two amazingly talented female advertising creatives, one of whom is a breast cancer survivor for Breast Cancer Awareness Month and BBCare have thought up this brilliant (and I will explain why it is brilliant in a minute) campaign called ‘This is Mamming’ and is asking ladies take a snap of their (fully clothed) boob on a flat surface with Instagram and upload with the hashtag #mamming to join the campaign. They say; “#Mamming is the

Oh how I love love love, clever PR and no one has outplayed the cool, sharp-witted Banksy. With over 3,234,222 views already on You Tube (rising every day) the legend that is Banksy has raised eyebrows again with his ‘meat packing’ truck around New York. The installation began, of course, in the meat packing district, a large old dust truck stuffed with fake animals that make horrid squeaky noises to raise awareness of the animal’s distress during harmful meat production pr

Small Business Saturday is taking the press, internet and Twitter by storm. It’s mission is clear; To get the UK to support small businesses; not just on December 7th, but all-year-round. Small Business Saturday is a grass-roots campaign that encourages people to ‘shop local’ and support small businesses in their communities. It is traditionally an American shopping holiday held on the Saturday after Thanksgiving, one of the busiest shopping days of the year. The initiative

I don’t want to be ‘sold to’ and rarely do I get sucked in. I’m a stubborn consumer. You couldn’t sell me a coat in the winter, even if it ends up being to my detriment! But your small business selling to your online audience? You simply have to look at cultures, customer tendencies and behaviours when profiling your target market. For example, In the UK, USA, India and China uncertainty is accepted. We in the UK, particular are a nation of entrepreneurs, rule breakers and in