What is #mamming I hear you cry!? Well…two amazingly talented female advertising creatives, one of whom is a breast cancer survivor for Breast Cancer Awareness Month and BBCare have thought up this brilliant (and I will explain why it is brilliant in a minute) campaign called ‘This is Mamming’ and is asking ladies take a snap of their (fully clothed) boob on a flat surface with Instagram and upload with the hashtag #mamming to join the campaign. They say; “#Mamming is the

Oh how I love love love, clever PR and no one has outplayed the cool, sharp-witted Banksy. With over 3,234,222 views already on You Tube (rising every day) the legend that is Banksy has raised eyebrows again with his ‘meat packing’ truck around New York. The installation began, of course, in the meat packing district, a large old dust truck stuffed with fake animals that make horrid squeaky noises to raise awareness of the animal’s distress during harmful meat production pr

Small Business Saturday is taking the press, internet and Twitter by storm. It’s mission is clear; To get the UK to support small businesses; not just on December 7th, but all-year-round. Small Business Saturday is a grass-roots campaign that encourages people to ‘shop local’ and support small businesses in their communities. It is traditionally an American shopping holiday held on the Saturday after Thanksgiving, one of the busiest shopping days of the year. The initiative

I don’t want to be ‘sold to’ and rarely do I get sucked in. I’m a stubborn consumer. You couldn’t sell me a coat in the winter, even if it ends up being to my detriment! But your small business selling to your online audience? You simply have to look at cultures, customer tendencies and behaviours when profiling your target market. For example, In the UK, USA, India and China uncertainty is accepted. We in the UK, particular are a nation of entrepreneurs, rule breakers and in

I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time. And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

Online PR UK arranged for Jordon Cox to speak at The Festival of Thrift 2013 . Alongside Wayne and Gerardine Hemingway and Stella Hall. He was also interviewed by BBC Teeside and had a mention in The Guardian as part of the campaign. #waynehemingway #stellahall #clientpr #jordoncox #eventspr #bbcteeside #festivalofthrift #gerardinehemingway

Like a teenager when they first start secondary school, in those years before they leave to start work, they develop, find their individuality, likes and dislikes work out how they want to look, feel and think and then embark out on their journey into the real world with a set of associations that make them who they are, still learning, developing and growing. This is brand. Now a brand can be built in a day, contrary to most professionals, but to ‘create’ a brand with a begi

The idea was to use #riverfood to launch and bring attention to Coopers Restaurant Consultants. A Food and Beverage Service Start-up and raise the profile of Philip Cooper, who has spent 30 years behind the scenes in some of the UK’s top restaurants working with the likes of Mark Hix, Marco Pierre White, Raymond Blanc and the Roux brothers. As the idea took shape it was soon clear that this could be a sub-brand. It took on a life of it’s own. Logo’s were created, content and