A presentation delivered at the Digital Marketing Show 2013 . If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #digitalstrategy #marketingstrategy #areyouasociablebusiness #Strategy #DMSLDN #digitalmarketingshow #digitalcommunications #digitalma

Most are now realising that Content marketing is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail here or watch the animated video . NEW! The Anatomy of Content Marketing in more languages : Arabic Danish Dutch Finnish French German Italian

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Every now and then I feel the need to share a fabulous piece of PR, Marketing or marketing campaign. This just had to be shared. I felt inspired watching this film and I know you will too! Hal Lasko, better known as Grandpa, worked as a graphic artist back when everything was done by hand. His family introduced him to the computer and Microsoft Paint long after he retired. Now, Grandpa spends ten hours a day moving pixels around his computer paintings. His work is a blend of

Are you spamming? Is spamming and promoting becoming one and the same? Know this: You are wasting your own time and others and you are not achieving anything. The internet has opened up a world of connection and enables you to show someone on the other side of the world what you are doing which is utterly fabulous, but have you considered whether they actually want to know? When I was ‘learning the ropes’ on Twitter I got told off for shamelessly promoting my book; “hello! re

We all love an accolade right? This one I am very proud of! Online PR UK is number 1 on Googles organic search for Online PR and Marketing in the UK. And it hasn’t come easy. The commitment to writing a weekly blog for nearly two years – yes it’s the 2 year anniversary coming up next month, (watch our for giveaways!) and constantly updating keywords and content to supply my clients and readers with quality information that can help them succeed with their small businesses o

That makes the ‘little people’ a hugely important section of the UK economy, but sadly, many of them are not making full use of digital tools. The SMEs who are confidently operating online and by that I mean, they have a strong brand identity and visibility across the world wide web, are more likely to have grown in the past two years and will no doubt be optimistic about future growth. “With over a third of SMEs reporting they need support in developing basic online skills,