Todays post is written by Easy SMTP . These emails are the ones most often saved and read, so businesses must be resourceful in leveraging the time such emails have in front of the customer’s eye. Research by Experian shows that transactional emails have the power to help businesses boost revenue by up to 3 percent. They also have far higher open and click rates than the average bulk message. Earmarking budget, time and talent to optimize transactional emails can ensure tha

Has anyone seen a #likeladder on Facebook? It’s a brilliant way of networking with and for your fans and creating more connections. The Like Ladder is intended for businesses in your audience to tag themselves (@onlinepruk) then actively ‘liking’ all the other business pages that have tagged themselves in the ladder. How cool? It’s a wonderful way to increase likes, get to know your audience and interact with them on a deeper level. You could also promote the post so friends

A presentation delivered at the Digital Marketing Show 2013 . If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #digitalstrategy #marketingstrategy #areyouasociablebusiness #Strategy #DMSLDN #digitalmarketingshow #digitalcommunications #digitalma

Most are now realising that Content marketing is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail here or watch the animated video . NEW! The Anatomy of Content Marketing in more languages : Arabic Danish Dutch Finnish French German Italian