We Are Blackheath and Online PR UK launches a campaign on 1st February uniting local businesses in Blackheath, South London with the local community. Every day from 1st February the We Are Blackheath Facebook Page will be giving away a prize. The #lovebank asks that folk nominate a friend to receive said prize and a winner is drawn every evening at 10pm up until Valentines Day. Up for grabs are meals for two, champagne, scented candles, flowers, tickets, beauty treatments, v

Take the ‘Come Rain or Come Shine Test… Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling. The

When writing a blog, it sounds obvious but first things first is knowing what is it that you want to say and how you are going to say it. Are you offering valuable information? Explaining something? Writing a response to another article? Making a point? Referencing? Reviewing? Either way, knowing and having a clear idea how you would like to present is key. If you follow these basic tips, you will organically begin to elaborate and your articles will become more confident, un

In a world of sadvertising and saturated sales messages, this time of year sees the huge players battle out who will make the most poignant advert for this time of year. The briefs are simple and making the audience cry is number 2 objective (after making money, of course). My winner is… Congratulations Sainsburys. You’ve won the Christmas Advert Crown for 2014. #onlinepruk #sadvertising #saintsburyschristmasadvert2014 #christmasadvertising #advertising

‘cynicism: ˈan inclination to believe that people are motivated purely by self-interest; scepticism.’ ‘an inclination to question whether something will happen or whether it is worthwhile; pessimism The bones of this word derived from a school of ancient Greek philosophers, the Cynics. They knew stuff. My question is, if they knew stuff (and I don’t doubt they did), why do we have to relearn what they already knew? Did they have to shout louder? Or did we have a ‘teenage’ hea

Memes are a great way to get a message to the masses quickly. Make them relevant, funny and timely and you just may go viral! Here’s a few that went viral last night during #imaceleb featuring #jimmybullard! …and here’s PSFKs guide on how to make your own. Good luck! #viralmeme #onlinepruk #Marketing #meme #jimmybullard #SocialMedia

If you reread your latest Facebook post or promotional headline with this in mind, you could get more people excited about what you’re posting. Here are a few pointers… 1. Could you attach a photo to your post, of a model and have them standing there with their ‘thumbs up’ and a cheesy grin? Stop! 2. Are you hard selling? It won’t work. 3. Do you sound like a Daz advert from 1984? 4. Are you offering the viewer anything exciting? Show them then! 5. Has anyone other than y