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Free Reads, Soulful Reflections, News & Updates.
Welcome to my living library of offerings, insights, stories, strategies, and soulful reminders drawn from life, work, and everything in between. This is a space for free reading, reflection, and exploration at your own pace.
For those ready to go beneath the surface,
Metox Magazine is a curated, subscriber-only space for deeper, more personal writing.
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Does your small business have a data collection strategy?
I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now...
2 min read
What industry has lied to us most?
I’m interested. What industry has lied to us, the consumer, most? I mean, obviously they had help so the Advertising industry has a lot...
2 min read
Do you follow the 70/20/10 Rule? #socialmedia
Not to be confused with the learning model – big brands get the most success from their social media marketing efforts by following this...
1 min read
10 Things Twitter Can Do For Your Business Today
It’s not just about brand exposure and engagement, its not about selling yourself. Twitter is a multidimensional network and you are not...
1 min read
Have you claimed your Google+ Listing? #smallbusiness
Now is the time to rekindle that old Google+ page, get it up to date, looking on Brand and revamping to claim your Search listing. So...
1 min read
Is Your Mobile Strategy Taking Centre Stage? #business
Mobile is most definitely changing the customers journey and we are using it more and more to do everything. Research, buying, selling and customer service. Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your co
1 min read
10 Social Media Strategies to Use Now
All businesses want more exposure. Fact. And it is now common knowledge that social media can provide that. In a recent report...
3 min read
Make good business decisions like this…
Are you one of those business owners that allows a potentially negative outcome to hinder a good business decision? Do you...
1 min read
Make Customer Service A Priority
GUEST POST: CAITLYN BELL Customer service is necessary for a business or organisation to be successful and maintain a positive...
3 min read
Download your free Blog Editorial Calendar
I have put together a simple Blog Editorial Calendar for your to download. Spending a little time planning your content for the year will not only save you time in the long run but also create a stronger brand perception to your audience. When creating your calendar, think about the following… 1. What do you want to say to them? Are you offering information? Stats? Discounts? Offers? Knowledge? Amusement?… 2. How do you want to say it? Via Articles? White Papers? Infographics
1 min read
Don’t Lose Your Way…
I created a new bookmark folder the other day, Things to Do. I’ve started putting places I want to visit, books I want to read,...
1 min read
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