…And who are you selling to? That should be the question on every marketers mind, at all times. It actually doesn’t matter if you are selling houses or makeup, a plumber or business consultancy, what matters is how you are selling it and to whom. How? Do you live, breath and dream what you are selling? If not, it probably won’t sell (as well). Good marketing comes from ‘being’ the consumer. Being able to write a story that you relate to and believing the story you are telling

Well, not really. My question is actually, What is the point of mute on Twitter ?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?… Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bo

I can’t think of anything that’s been done before has that been done before? am i experienced enough? everyone else would do a better job than me everyone else would have better ideas than me who would be more creative? who is more connected than me? is there something I’m missing? will I make a fool of myself? do they think I’m crazy, stupid, rubbish? what happens if I don’t make it work? am I not good enough? that’s brilliant, I would have never thought of that can I stay o

Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands...

I’m not at all keen on the word bespoke. It’s completely overused and mostly…out of context. ‘We use an array of bespoke tools to capture your audience online’ ‘Plan your bespoke wedding day with us and make it a day to remember’ “Your bespoke offers provide discounts from some of the biggest brands.” I’m not a great fan of word fashion either, but there’s no getting a way from a ‘buzz word’ unfortunately. But, for the sake of humanity, may I suggest if you are using ‘bespok

There is most definitely a certain beauty allowing something to take flight, setting it free, gaining reaction and watching the whole thing spread like wildfire, but getting the best out of the beast you have created can be the one thing that lets you down. Here are my top tips on how to not miss a trick. 1. Have a Success Strategy Create a success plan before hand. Imagine your viral strategy will work and be prepared for the aftermath. Know what you need to achieve, who (i