I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

Here’s a fun Twitter info graphic for you!  All the up to date facts and figures for Twitter 2012.  Browse more data visualization . #PR #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtips #webdevelopment #OnlinePRandMarketing #promoteyourcompany #SocialMedia #ticketsales

To begin this blog post with a ditty that could be sang in the style of Ed Sheeran’s “A Team”. Was not intended (left). Do you Tweet on a regular basis?  Are you a one an hour kinda guy? An every two hour kinda girl? Or like me? A Binge Tweeter? If you answer yes to 2 or more of the following questions, then you need to get a handle on your tweeting…perhaps this blog will help? Do you look at twitter first thing in the morning? Do you look at twitter last thing at night? Do

OPT offers you top 5 tips that your competitors will already know! read on… It is fair to say that online pr is NOT the same as offline pr. The differences are significant.  And it is important to learn that both are pitched differently.  This is something successful marketeers have learnt over time and you can learn this from them. Online PR is a varied mixture of brand reputation monitoring and management activities and it’s main goal to influence media, communities and au

OK, So you’ve got your twitter page looking hot, you’ve written your 3-month campaign and have a decent strategy in place. Then comes the networking right? Imagine you have been invited to one of those work events, you’ve got your name badge and you are fully equipped with a head full of mind numbing questions that you really don’t need to know the answers to, wine in hand – off you go. GULP. One of the upsides of twitter is that you can do all this in your PJs from the comf

Tweets that are filled with hashtags get 5% fewer click-throughs than those without hashtags. Say  Social Media B2B .  So why use them? I hear you cry.  Well, I can only take from this that you have to use them sparingly and at the right time.  Hashtags, when talking about a specific subject or event obviously help you join in the conversation and network with people that are talking about the same thing, but if you are using them loosely, for example, #ireland #typical #gras

We’ve talked about blogging this week.  You should now be at a point where you can safely post something up online consistently.  Sharing your blog is the next step. There are now great sites to help you distribute your blog. And this year is it ALL about GREAT CONTENT!  I’ll talk about this more in the coming weeks but PLEASE take the time and write good stuff!  Really give this a lot of thought and look at what your competitors are blogging about.  Make yours better, richer

If you are an advanced blogger, start thinking about your yearly campaign. If you remember, back when we were talking about ‘ planning your time ’ it’s so important to plan before you write. Anyway – back to you guys that are just starting out. You need to decide; a) What do you wish to achieve from your blog? b) How you wish your blog to be perceived? c) Will you write a monthly and give out a lot of info? d) Will you write a daily bite size offering? e) I

I would like to thank our followers and wish all our readers a very happy and restful Christmas and a prosperous New Year! I also hope that I have started an informative and exciting development service for you to add to your weekly reading lists. If you would like to provide content on this blog or collaborate in any way, shape or form. then please get in touch! Here’s to 2012! Andrea #socialcommunities #SmallBiz #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtip

There are many pros and cons to choosing your own name for your business.  I have struggled with this question for years but stuck with my own personal name for many reasons. The most important being, that I had a ready-made audience. Obviously your name gives a certain personality to a company, product or service and many clients prefer that personal touch. Therefore it can work in your favour in many industries. If you remember my blog ‘The Art of Self Promotion (1 of 5) ’

If you are using the wrong domain name for your business, product or service, you should seriously think about changing it now! You could be missing out on quite a hefty amount of free marketing. Ask yourself these questions: Is it easy to spell and remember? Is it your own personal name that is hard to spell and remember? Does it contain a dot or slash in it anywhere? Does your domain name contain word repetition? And are the words spelled differently? Is it similar to anoth

We have discovered that your name is really important for online marketing but how does it actually affect your strategy? Simple.  A good name will allow you to be flexible and creative in your marketing plans.  This is not about design, although if you are a business that is lead by good design, this will also need to be reflected in your name. We loved this article” Pandecta Magazine http://www.pandecta.com , although written in 2009 – many of the issues remain the same. Bu

As mentioned yesterday, your business name/domain name could be the only thing that is holding you back from getting the traffic you need to succeed online. I have spoken with brand experts who believe that names should be almost a blank canvas, in which to build the image of your business upon.  Some swear by a coined name that are made up of ‘halves of words joined together. I believe that any name can be fabulous, as long as it is justified with an appropriate marketing s

As we hit the silly season, over the next 5 days I will be discussing the importance of your domain name and will be answering the following questions: How important is the name in business? How does the name of your business affect Online Marketing Campaign? Should you change your domain name? Should you use your OWN name for your domain? The name of your business could make or break your success. It should speak of the expertise, value and uniqueness of your product, servic

Websites are also a huge part of the broken chain s .  Just because you have spent time and/or good, honest money on what you think is a decent website, doesn’t mean that you will automatically rise through the ranks on Google and be at the front of the shop window for all to see. Some of the most basic web pages, with full SEO rich content are the most popular, because of the SEO work that has gone into it. So many people spend all their time on a great website. Flash and ot

In our last post – we asked;  ‘ if your content lacks good, strong keywords then how do you expect others to find you? ‘ Keywords are basically the words that your customer/client would type into Google to find you.  If you were a catering company, I would take a guess that ‘catering hire’, book caterer’, ‘party food’ and ‘event catering’ to mention a few are up there towards the top of the keyword ladder. They are vital words and mostly come in pairs, to add into your conte