I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes , Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service

I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income

Here’s a fun Twitter info graphic for you!  All the up to date facts and figures for Twitter 2012.  Browse more data visualization . #PR #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtips #webdevelopment #OnlinePRandMarketing #promoteyourcompany #SocialMedia #ticketsales

I thought I would share my own fun social media infographic as a little reminder on how to approach your social media for business! Enjoy and please share with your friends!… #Pinterest #Twitter #Facebook #socialmediaplanning #LinkedIn #creativeonlinemarketing #promoteyourcompany #SocialMedia #infographic #instagram

Thought this might raise a few eyebrows!   Facebook has become MAHOOSIVE! In just 4 years its users of the social media platform have grown from an amazing 100 million to over 140 BILLION!! It’s pretty amazing eh!?  I have posted an info graphic that marks out the facts..they are truly worth a read! And we mentioned about Facebook’s first ever TV ad right?  Here’s the link #promotionideas #Facebook #socialmediaplanning #creativeonlinemarketing #socialmediamarketing #SocialMe

Another infographic from the delectable Brafton and  here’s their brilliant blog post to go with it  written by Katherine Griwert ( @kgriwert ) their Head of Marketing Content and Communications.  We know that quality written content is brilliant for Google rankings and search friendly content, keywords and quality information presented for your readers also adds to that. Granted.  This infographic fabulously shows how this is so!  Thanks Katherine… Source: Brafton | Embed t

I want to highlight @Movember today. For obvious reasons. Yes. But for some not so obvious. The brand, its collaborators and a big high 5 for its’ achievements so far! ‘ During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.’ Movember.com. This year its global and I

Have you been to any great sessions this week at #swmld?  Do you plan to go?  I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam!  Their blog  is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues  across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Whether you’re raising money for a charity with a sporting event, an auction or community fair, there are lots of quick and free online tools to help generate publicity for your cause. Supporting a worthwhile cause is an excellent opportunity to show potential customers that your business is more than just a faceless organisation and ca

How do you know if you are creating great content? I mean, great enough to get people to tell you it’s great.  Great enough that your products are shifting quicker, great enough that your brand is reaching out to more and more people on a daily basis? Have you heard of Klout?  Wanna know what it’s all about? Ahem. Klout (@klout) is one of the best analytical programs around that’s what it is..AND it will measure your online influence on a scale of 1 to 100. A higher score mea

I have a friend who runs a vintage fashion label.   My Vintage Affair . She also runs fairs across London.  I have also worked on Wayne Hemingway’s Vintage Festival in 2011 and through this made many contacts in the Vintage Industry.  I have had many questions from these folk asking how they can vamp up their online presence so I thought I would pop a few ideas down this week. There are of course (and here comes the plug) more ideas in my book “ One Giant Leap Into Social Med

To get the best out of social media takes planning.  Have I drummed that into you enough yet?!  Once you know what you want and you’ve figured out a way to get there – you are on your way! All you have to do is to produce valuable content and information that people will find useful, unique and unrivalled. Ahem. Now if you are a pub, bar or restaurant, using social media is vital. But you are up against a lot of competition. You also don’t have a lot of time, being very busy

We all know we have to, but how do we start? Well this post is designed to help you do just that! 1. Understand your own site before you do ANYTHING. Why would somebody want to link to your site? 2. Find out who is already linking to you, if anyone. Go to Google and type in link:domainname.com and then research these guys.  Who else do they link to? (Your competition) and what keywords, anchor texts do they use? 3. Now figure out your strategy:. Find out who is linking to yo

Here is OPTs 10 great  tips and strategies to make Pinterest work for your business, brand or product: 1. Install the “Pin it” bookmark to your browser Adding the “pin it” bookmark to your bookmark bar is easy to do,visit: http://www.pinterest.com/about/goodies . When you pin a webpage, using the pin-it bookmark, it will show you all of the pictures associated with that page.  Then, you can choose the picture you’d most like to pin. Easy! 2. Use Keywords, Hashtags and @replys

What is HooSaid? “HooSaid is a social search engine that returns people instead of pages. Just type in a word, such as “food” to find real people related to that topic. Our algorithm examines people on social networks and objectively decides what it is they really talk about, not just something they said in the last 10 minutes. We like to call it Pagerank for People” Now the guys at Hoosaid say that not utilising the ‘real time’ template isn’t useful and I agree. There is no

Successful Viral Content is Easy! OPT gives you 10 reasons why viral marketing will work for your business, career or brand: If you write a passionate, eloquent, or well-researched argument that your niche will  agree with, you will gain followers. Fact. There is already an army of people who agree with you so they are ready and waiting to jump in a say ‘AYE’! You could take the ‘stirring up’ angle and write a well-written piece in answer to another argument or challenge a po

After this Diamond Jubilee Long weekend, I have had a few thoughts over past posts and felt the need to remind everyone to stop using Twitter for Self Promotion! We are all guilty of it, yes, me too – but we (that will be the Royal we) must remind ourselves to use Twitter in the correct way. We know the importance of promoting your brand and awareness to your customers, friends and family; however, if it is pure promotion, then it would turn people off. People just don’t wan