Most are now realising that Content marketing  is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail  here  or  watch the  animated video . NEW!  The Anatomy of Content Marketing in more languages :   Arabic Danish Dutch Finnish French German Italian

I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes , Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service

I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

This is one of the best uses of social media I have ever seen. I love it. Hard. You see, what Volkswagen have done with their new site  onething.com  is they have got their head around what their customers want. We are bored with watching ads.  We have seen a trillion, fairly decent looking cars driving through a dessert with a top bird or hot spanish guy at the wheel, (with possibly a crisp white cotton shirt slightly open to the chest and a bead of sweat on his brow, Ahem.)

SO – end of the year is here and I suppose it’s time to evaluate the blog. Urgghhhhhh. Well, its not just about writing one is it?  It’s vital to know how it’s doing, and work out a few stats. For me, this task is similar to doing my tax returns. I dread it.  I detest it. It’s like a  summer holiday without the sun, chips without salt and vinegar..a Sunday roast without a Yorkshire pudding. Oh you get the picture.   Ahem. Still it IS a necessity. Unfortunately. Necessary for

I thought I would share my own fun social media infographic as a little reminder on how to approach your social media for business! Enjoy and please share with your friends!… #Pinterest #Twitter #Facebook #socialmediaplanning #LinkedIn #creativeonlinemarketing #promoteyourcompany #SocialMedia #infographic #instagram

Thought this might raise a few eyebrows!   Facebook has become MAHOOSIVE! In just 4 years its users of the social media platform have grown from an amazing 100 million to over 140 BILLION!! It’s pretty amazing eh!?  I have posted an info graphic that marks out the facts..they are truly worth a read! And we mentioned about Facebook’s first ever TV ad right?  Here’s the link #promotionideas #Facebook #socialmediaplanning #creativeonlinemarketing #socialmediamarketing #SocialMe

Happy Monday!.. I came across this brilliant infographic which gives you the best and worst times to post up on your social media channels and wanted to share!  I found this via a fellow follower, who writes a great blog, Marianne who found it reading Tony Phallets blog!..Are you with me?! You can follow Tony on his blog , Twitter – @tphallett – and  Google+ ) Enjoy! Source: social caffeine | Embed this on your own website (FREE) #socialcommunities #SmallBiz #Twitter #Face

WOW a year has gone by – and what a journey it has been.  On a number of levels actually.  For my relationship with blogging regularly, which has been both trying and exceptionally fulfilling at times, but mainly the connections with the people I have come across who have helped (you know who you are), questioned (you do too!) and generally supported this rapidly growing baby of mine. Over 9000 followers have followed in a mere 12 months, which I feel is ‘well radio rental’ b

Another infographic from the delectable Brafton and  here’s their brilliant blog post to go with it  written by Katherine Griwert ( @kgriwert ) their Head of Marketing Content and Communications.  We know that quality written content is brilliant for Google rankings and search friendly content, keywords and quality information presented for your readers also adds to that. Granted.  This infographic fabulously shows how this is so!  Thanks Katherine… Source: Brafton | Embed t

I want to highlight @Movember today. For obvious reasons. Yes. But for some not so obvious. The brand, its collaborators and a big high 5 for its’ achievements so far! ‘ During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.’ Movember.com. This year its global and I

It’s the month leading up to my first birthday! Yes in exactly 1 month (22nd November) I will be 1!  And I for one am loving the idea of being 1 again.  Although I would appreciate 21 a little more! Ahem. This blog has covered everything from; starting up your social media network, building your brand online, Twitter tips , Facebook frolics , Pinterest picks , Linkedin laws , Do’s and Dont’s, marketing plans , strategies and campaigns , ballsy business plans, crazy content i

Have you seen it?..Who hasn’t! I wanted to share with you reasons why I think it rocks and wanted to prove that although I understand we aren’t all over-flowing with marketing budgets the size of the sea, it can all be solved with a little magic creativity! That wasn’t meant to rhyme. Ahem. “ We love self expression. That’s why we want to hear your original songs and help you share them with others. If you’re an aspiring singer-songwriter, upload your song or songs and you ju

Like to share campaigns that I have come across every now and again… Have you seen what Barnados ( @barnardos ) have done with their new Facebook  App ?  It’s using Flash so viewing will be disturbed unless on a lappy or computer…I love the concept, simple and straight to the point. Check it out! #keepitsocial #Facebook #OnlinePRandMarketing #creativeonlinemarketing #socialmediamarketing #SocialMedia #socialmediacampaign

Have you been to any great sessions this week at #swmld?  Do you plan to go?  I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam!  Their blog  is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues  across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

What actually is an effective marketing strategy?  Wiki says A “ Marketing strategy  is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable  competitive advantage .“ Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals

I have a friend who runs a vintage fashion label.   My Vintage Affair . She also runs fairs across London.  I have also worked on Wayne Hemingway’s Vintage Festival in 2011 and through this made many contacts in the Vintage Industry.  I have had many questions from these folk asking how they can vamp up their online presence so I thought I would pop a few ideas down this week. There are of course (and here comes the plug) more ideas in my book “ One Giant Leap Into Social Med

To get the best out of social media takes planning.  Have I drummed that into you enough yet?!  Once you know what you want and you’ve figured out a way to get there – you are on your way! All you have to do is to produce valuable content and information that people will find useful, unique and unrivalled. Ahem. Now if you are a pub, bar or restaurant, using social media is vital. But you are up against a lot of competition. You also don’t have a lot of time, being very busy

We all know we have to, but how do we start? Well this post is designed to help you do just that! 1. Understand your own site before you do ANYTHING. Why would somebody want to link to your site? 2. Find out who is already linking to you, if anyone. Go to Google and type in link:domainname.com and then research these guys.  Who else do they link to? (Your competition) and what keywords, anchor texts do they use? 3. Now figure out your strategy:. Find out who is linking to yo