Most are now realising that Content marketing  is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail  here  or  watch the  animated video . NEW!  The Anatomy of Content Marketing in more languages :   Arabic Danish Dutch Finnish French German Italian

SO – end of the year is here and I suppose it’s time to evaluate the blog. Urgghhhhhh. Well, its not just about writing one is it?  It’s vital to know how it’s doing, and work out a few stats. For me, this task is similar to doing my tax returns. I dread it.  I detest it. It’s like a  summer holiday without the sun, chips without salt and vinegar..a Sunday roast without a Yorkshire pudding. Oh you get the picture.   Ahem. Still it IS a necessity. Unfortunately. Necessary for

What Actually Motivates Us To Share? We covered a few points on the motivation of sharing last week.  Here are a few more tips… 1.Interesting or Insightful Material. People share material because they have find it useful or think others might find it interesting in some way shape or form. We are motivated to show others the stuff we think they will love. Alternatively,  people might share content which is relevant to them only,  but not necessarily the recipient -showing off

Following on from Monday’s post about getting your content read, we have learnt that the psychology of a certain subject is key. We have also learnt that exposure, awareness and motivation drives people to share. Your audience is looking for validation. Some things haven’t changed since primary school. We are want our mates to think we are brilliant.  The way we do that online is through the content we share. 68% of The New York Times study participants said they share conten

Ever wonder how to get your content read in a plethora of online information? I want to break down what makes people engage and help understand why your audience shares some something. Every parent knows that sharing is one of the first things to teach a child.  Some take to it like a duck to water, others need a bit more of a push. With online copy and promotion content, obviously you have to write stuff that stands out from the competition but there is a  science to sharing

Those that have been writing a blog for longer than 6 months will now realise that keeping your content, fresh, readable and interesting is a task in itself.  You will also know that the management of that content and the implementation is also a huge commitment, let alone time consuming. Well, there are a million or so plus other bloggers on this planet and you will already know (if you do your research well) that there are others doing what you do too! Instead of looking th

Well, how much time does one have really!?  And if you are one of those people shouting “NONE!” , you’ll be glad to know that there are options! Obviously, depending on how much you know about traffic and the ins and outs of Google, you will be able to guess that the more you blog, the more traffic you will create.  Now, that may feel like a whole world of content for you to produce, but if you are clever and plan it out properly, it should be worth all the time and that arm

What are you blogging about? What you write in your blog is important.  Nobody wants to know what you had for breakfast, or really, see the lovely view from your hotel rom.  Sorry. Your blog as we have already ascertained ( Building Your Brand Online) is another ambassador for your brand. So, if you are an entrepreneur, then don’t blog about being an entrepreneur if you don’t want to attract entrepreneurs! Think about your target audience which in a lot of cases, is NOT your

One couldn’t have a marketing blog without flagging this one up. Maybe you haven’t come across this one. I think this is one of the best pieces of PR I have seen in such a long time. Little Lily wrote a letter to Mr Sainsburys asking him why the Tiger bread was named so, as she thought it more resembled a giraffe. I actually quite agree with you Lily and so did Lily’s mum.  She thought it was so cute that she posted it up in her blog. Now I very much doubt that Lily’s mum rea

Contact me if you would like me to review your site or write a guest blog for me! Forthcoming subjects: 1. Predictions for social media and online PR for 2012 2. Backlinks 3. Marketing Plans #onlineprtips #onlinemarketing #digitalmarketing #SocialMedia #Blogging

We’ve put together a small list of respectable blogs suggested by our readers (and one or two from OPT!) http://purple.us/blog . Suggested by @purplecomm. An informative blog from the US with a mix of ASL and English content. http://digitalbrandmarketing.com/  Suggested by @basilpuglisi. They write about anything from social media to branding to mobile technology. Jonathan Payne @socialgameplan gives a shout out to @lewishowes. Claiming that after watching 2 of his videos, hi

Welcome to 2012! How’s the head?! OPT have talked mostly about social media and how it can help your business.  We hopefully all know now that it is unavoidable.  You just have to make the decision to either employ someone to look after it or adapt and introduce new jobs into your daily routines. Let’s begin this year, by hammering home some mega easy and positive steps towards getting your business out there online in 2012. Honing its online presence and giving your baby a r