It’s the month leading up to my first birthday! Yes in exactly 1 month (22nd November) I will be 1!  And I for one am loving the idea of being 1 again.  Although I would appreciate 21 a little more! Ahem. This blog has covered everything from; starting up your social media network, building your brand online, Twitter tips , Facebook frolics , Pinterest picks , Linkedin laws , Do’s and Dont’s, marketing plans , strategies and campaigns , ballsy business plans, crazy content i

Have you seen it?..Who hasn’t! I wanted to share with you reasons why I think it rocks and wanted to prove that although I understand we aren’t all over-flowing with marketing budgets the size of the sea, it can all be solved with a little magic creativity! That wasn’t meant to rhyme. Ahem. “ We love self expression. That’s why we want to hear your original songs and help you share them with others. If you’re an aspiring singer-songwriter, upload your song or songs and you ju

Like to share campaigns that I have come across every now and again… Have you seen what Barnados ( @barnardos ) have done with their new Facebook  App ?  It’s using Flash so viewing will be disturbed unless on a lappy or computer…I love the concept, simple and straight to the point. Check it out! #keepitsocial #Facebook #OnlinePRandMarketing #creativeonlinemarketing #socialmediamarketing #SocialMedia #socialmediacampaign

Have you been to any great sessions this week at #swmld?  Do you plan to go?  I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam!  Their blog  is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues  across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

What actually is an effective marketing strategy?  Wiki says A “ Marketing strategy  is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable  competitive advantage .“ Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals

To begin to build a community online I believe that, firstly,  you have to work out how to get the best out of people.  Secondly, you have to think of creative ways in which to engage with your audience and keep them entertained. The ultimate goal is getting your fans to work for you. To be advocates for your brand and tell everyone they meet about you. One of the best ways to do this is to offer an unbeatable service.  Look at how Facebook began.  Upload a profile and share.

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Whether you’re raising money for a charity with a sporting event, an auction or community fair, there are lots of quick and free online tools to help generate publicity for your cause. Supporting a worthwhile cause is an excellent opportunity to show potential customers that your business is more than just a faceless organisation and ca

It’s the age old question eh?  How do I get people to like my page? You would think that a simple click to like something would be easy, but folk are now, more than ever, precious about who and what they like and especially whom them recommend. So how do we get people to buy our product? Use our service? Eat in our restaurant? Come to our event? I believe the answer  lies in building better communities. More and more companies are realising that social media and the online pr

How do you know if you are creating great content? I mean, great enough to get people to tell you it’s great.  Great enough that your products are shifting quicker, great enough that your brand is reaching out to more and more people on a daily basis? Have you heard of Klout?  Wanna know what it’s all about? Ahem. Klout (@klout) is one of the best analytical programs around that’s what it is..AND it will measure your online influence on a scale of 1 to 100. A higher score mea

Online PR UK It goes without saying that we all would like the option to try before we buy, not only would it earn immediate trust and loyalty from our customers, but it gives them a CHOICE. We live in a world nowadays where (and some may argue) that there are too many choices. Pfff. I disagree and I love that there are numerous amounts of choices in our everyday lives. I love that you can change your career at the drop of a hat, or fly off to distant lands in a day or bag a

I have a friend who runs a vintage fashion label.   My Vintage Affair . She also runs fairs across London.  I have also worked on Wayne Hemingway’s Vintage Festival in 2011 and through this made many contacts in the Vintage Industry.  I have had many questions from these folk asking how they can vamp up their online presence so I thought I would pop a few ideas down this week. There are of course (and here comes the plug) more ideas in my book “ One Giant Leap Into Social Med

To get the best out of social media takes planning.  Have I drummed that into you enough yet?!  Once you know what you want and you’ve figured out a way to get there – you are on your way! All you have to do is to produce valuable content and information that people will find useful, unique and unrivalled. Ahem. Now if you are a pub, bar or restaurant, using social media is vital. But you are up against a lot of competition. You also don’t have a lot of time, being very busy

I regret that I have had to pull down the last post, due to some silly bird thinking I have stole her content. Please! This was not true. Have I come across her page before? Possibly. I read mountains of blogs, ALL THE TIME. Do I bookmark everything I read? No. Although I probably should. Did I copy her post? NO. Did I offer her a link to her website? (which is rather good). Yes – 2 in fact! Did I offer to publish her content on my pages? Yes.  One can try. This is by no mean

We’ve posted about Twitter many a time on Online PR UK but the questions I receive are all the same. Are you one of those people that open Twitter in the morning to see if you’ve had any mentions, RTs etc RT a couple of tweets yourself and post up your own PR tweet of the day? Thought so. Stop. Lets think like England did in the EURO2012 against Italy. (Kind of). GOALS GOALS GOALS. What do you want out of this? what does your business need? Increase sales? Increase subscriber

We all know we have to, but how do we start? Well this post is designed to help you do just that! 1. Understand your own site before you do ANYTHING. Why would somebody want to link to your site? 2. Find out who is already linking to you, if anyone. Go to Google and type in link:domainname.com and then research these guys.  Who else do they link to? (Your competition) and what keywords, anchor texts do they use? 3. Now figure out your strategy:. Find out who is linking to yo

Here is OPTs 10 great  tips and strategies to make Pinterest work for your business, brand or product: 1. Install the “Pin it” bookmark to your browser Adding the “pin it” bookmark to your bookmark bar is easy to do,visit: http://www.pinterest.com/about/goodies . When you pin a webpage, using the pin-it bookmark, it will show you all of the pictures associated with that page.  Then, you can choose the picture you’d most like to pin. Easy! 2. Use Keywords, Hashtags and @replys

Written by Yvonne Morris, A Commercial Law Consultant. Monday Yvonne spoke about why and how the law has changed, today she explains: WHAT IS A COOKIE? A cookie is a small file, typically of letters and/ or numbers which is placed/ downloaded on to a user’s device or browser when a user visits a website. It can store and transmit information to the server of websites (re)visited from that browser/ device. WHY ARE THEY USED? Cookies are widely used in order to make websites wo

OPT introduces: Yvonne Morris a  Commercial Law Consultant. We think that as well as knowing how to use your website as a marketing tool, you should also be aware of the legalities centred around actually having one!  Over the next three days, Yvonne explains to us all about Cookies and the law.  This information is vital to all who own a website, or who is thinking of getting one! Over to Yvonne…. WHY HAS THE LAW CHANGED? The 2002 European Directive upon which the 2003 UK P

What is HooSaid? “HooSaid is a social search engine that returns people instead of pages. Just type in a word, such as “food” to find real people related to that topic. Our algorithm examines people on social networks and objectively decides what it is they really talk about, not just something they said in the last 10 minutes. We like to call it Pagerank for People” Now the guys at Hoosaid say that not utilising the ‘real time’ template isn’t useful and I agree. There is no

Successful Viral Content is Easy! OPT gives you 10 reasons why viral marketing will work for your business, career or brand: If you write a passionate, eloquent, or well-researched argument that your niche will  agree with, you will gain followers. Fact. There is already an army of people who agree with you so they are ready and waiting to jump in a say ‘AYE’! You could take the ‘stirring up’ angle and write a well-written piece in answer to another argument or challenge a po