I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income

To begin this blog post with a ditty that could be sang in the style of Ed Sheeran’s “A Team”. Was not intended (left). Do you Tweet on a regular basis?  Are you a one an hour kinda guy? An every two hour kinda girl? Or like me? A Binge Tweeter? If you answer yes to 2 or more of the following questions, then you need to get a handle on your tweeting…perhaps this blog will help? Do you look at twitter first thing in the morning? Do you look at twitter last thing at night? Do

Have you seen it?..Who hasn’t! I wanted to share with you reasons why I think it rocks and wanted to prove that although I understand we aren’t all over-flowing with marketing budgets the size of the sea, it can all be solved with a little magic creativity! That wasn’t meant to rhyme. Ahem. “ We love self expression. That’s why we want to hear your original songs and help you share them with others. If you’re an aspiring singer-songwriter, upload your song or songs and you ju

Have you been to any great sessions this week at #swmld?  Do you plan to go?  I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam!  Their blog  is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues  across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

Websites are also a huge part of the broken chain s .  Just because you have spent time and/or good, honest money on what you think is a decent website, doesn’t mean that you will automatically rise through the ranks on Google and be at the front of the shop window for all to see. Some of the most basic web pages, with full SEO rich content are the most popular, because of the SEO work that has gone into it. So many people spend all their time on a great website. Flash and ot

In our last post – we asked;  ‘ if your content lacks good, strong keywords then how do you expect others to find you? ‘ Keywords are basically the words that your customer/client would type into Google to find you.  If you were a catering company, I would take a guess that ‘catering hire’, book caterer’, ‘party food’ and ‘event catering’ to mention a few are up there towards the top of the keyword ladder. They are vital words and mostly come in pairs, to add into your conte