One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes , Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service

40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income

Here’s a fun Twitter info graphic for you!  All the up to date facts and figures for Twitter 2012.  Browse more data visualization . #PR #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtips #webdevelopment #OnlinePRandMarketing #promoteyourcompany #SocialMedia #ticketsales

To begin to build a community online I believe that, firstly,  you have to work out how to get the best out of people.  Secondly, you have to think of creative ways in which to engage with your audience and keep them entertained. The ultimate goal is getting your fans to work for you. To be advocates for your brand and tell everyone they meet about you. One of the best ways to do this is to offer an unbeatable service.  Look at how Facebook began.  Upload a profile and share.

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Whether you’re raising money for a charity with a sporting event, an auction or community fair, there are lots of quick and free online tools to help generate publicity for your cause. Supporting a worthwhile cause is an excellent opportunity to show potential customers that your business is more than just a faceless organisation and ca

OPT offers you top 5 tips that your competitors will already know! read on… It is fair to say that online pr is NOT the same as offline pr. The differences are significant.  And it is important to learn that both are pitched differently.  This is something successful marketeers have learnt over time and you can learn this from them. Online PR is a varied mixture of brand reputation monitoring and management activities and it’s main goal to influence media, communities and au

Writing an effective online press release is most definitely a learning curve but a well-written offering will continue to rank well in search engine results because folk will share something they actually wanted to read! The best way to hone this skill is by reading other releases online and remember its a news story not a sales pitch.  Read Wiki’s definition before you start! It really helps put things into perspective! Following are OPT tips to get you started but I think

How about beginning a audio or video tutorial for your niche? Do you think that your audience will benefit from you offering them a mentoring service? Tips and Tricks for your specialist service? Whether your skills lie in being a creative or an expert in your niche (you could be a great golfer or know how and when to pot certain plants a musician, or a retail manager, etc) Think of the qualities you could share with other businesses in your field or your online clientele. Re

The basic tasks to benefit from the old ‘American Dream’ is over. The USA’s ethos for keeping your head down, doing what your told, avoid being late, and working hard to be rewarded has quite quickly been replaced by a whole new set of rules. Be amazing, create, be generous, make good decisions, connect people together and share ideas. and as one of my favourite books tells us to take ‘ The Road Less Travelled ‘, think creatively and make a difference. When I talk about creat

We’ve covered the types of social media available to us. We’ve covered the basic uses of these social media outlets. We will continue to revisit these avenues with current updates and ideas in this blog. This week I want to talk about self promotion and social media. I’ve come from a performer background and although self promotion come easily to most in my field, it didn’t to me. I was from the ilk ‘to tell people what you do and talk yourself up was uncool and made you sou

It goes without saying that we all would like the option to try before we buy, not only would it earn immediate trust and loyalty from our customers, but it gives them a CHOICE. We live in a world nowadays where (and some may argue) that there are too many choices. Pfff. I disagree and I love that there are numerous amounts of choices in our everyday lives. I love that you can change your career at the drop of a hat, or fly off to distant lands in a day or bag a much sort aft