One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media. It is available at the ridiculously low price of £4.49 GPB on iTunes, Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service o
Do not neglect! Use your company logo or a picture you are using on your blog, Twitter, Linked in etc. Create synergy and create awareness of your brand. This should be 180X180 pixels. Now with the new ‘cover’ picture, design or get designed, something that fits with your page and stands out. It will need to be 851 pixels wide and 315 pixels high. Create a custom URL and keep it consistent with all your branding. Make sure your page is visible to all in settings. Use the apps
Here’s a fun Twitter info graphic for you! All the up to date facts and figures for Twitter 2012. Browse more data visualization. #PR #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtips #webdevelopment #OnlinePRandMarketing #promoteyourcompany #SocialMedia #ticketsales
The ultimate goal is getting your fans to work for you. To be advocates for your brand and tell everyone they meet about you. One of the best ways to do this is to offer an unbeatable service. Look at how Facebook began. Upload a profile and share. Its that simple. This has now obviously progressed somewhat but the core concept remains the same. It has matured, into positive engagement and lifestyle. What a success! Your ideas for engagement have to share the same values
Supporting a worthwhile cause is an excellent opportunity to show potential customers that your business is more than just a faceless organisation and can help you make a difference in your local community. Here’s how to start promotion for your next charity event: 1. Motivate your existing contacts
Use your company contact lists to inform your supporters about any upcoming charitable events. Make sure to send save-the-date emails to your entire contact list and future remind
The rapid rise of social media has changed how companies promote their products and how consumers discover them. But why use social media for event promotion and ticket sales? This free guide explains why you should be using social media to promote your events and sell tickets and offers advice on how to really drive up interest without spamming your followers or friends. Click here for your free EVENTLY guide Evently is marketing software that makes it super easy for anyone
It is fair to say that online pr is NOT the same as offline pr. The differences are significant. And it is important to learn that both are pitched differently. This is something successful marketeers have learnt over time and you can learn this from them. Online PR is a varied mixture of brand reputation monitoring and management activities and it’s main goal to influence media, communities and audiences that exist solely on the Internet using online channels, such as; sea
Following are OPT tips to get you started but I think that a regular, updated press release can be beneficial to your business because it can provide useful back links to your website (even if it has been ignored and/or not responded to) they get archived and permanently posted on major search engines which will, if keywords are used wisely, will always remain searchable. Always refer to your keywords (see my blog on the subject). These simply have to be managed, current and
Do you think that your audience will benefit from you offering them a mentoring service? Tips and Tricks for your specialist service? Whether your skills lie in being a creative or an expert in your niche (you could be a great golfer or know how and when to pot certain plants a musician, or a retail manager, etc) Think of the qualities you could share with other businesses in your field or your online clientele. Remember, we don’t sit on the stuff we have learnt. We share it.
The USA’s ethos for keeping your head down, doing what your told, avoid being late, and working hard to be rewarded has quite quickly been replaced by a whole new set of rules. Be amazing, create, be generous, make good decisions, connect people together and share ideas. and as one of my favourite books tells us to take ‘The Road Less Travelled‘, think creatively and make a difference. When I talk about creativity, I don’t mean, paint a picture or write a song (although if yo
This week I want to talk about self promotion and social media. I’ve come from a performer background and although self promotion come easily to most in my field, it didn’t to me. I was from the ilk ‘to tell people what you do and talk yourself up was uncool and made you sound desperate, therefore not very good!’ Oh how wrong could I have been!
Since 2002 I have managed my own career and aided other artists in connecting with the right people and projecting the correct image
We live in a world nowadays where (and some may argue) that there are too many choices. Pfff. I disagree and I love that there are numerous amounts of choices in our everyday lives. I love that you can change your career at the drop of a hat, or fly off to distant lands in a day or bag a much sort after’s clients digits like, yesterday – but let’s face it choice is important. So many small businesses are adopting the ethic, as I am, of giving stuff away. Whether it is a test