Do you follow the 70/20/10 Rule? #socialmedia
Not to be confused with the learning model – big brands get the most success from their social media marketing efforts by following this model. In other words, it really works… 70% of your company’s content should be brand and business building, stuff that your followers will find interesting, valuable and insightful and that supports who you are as a company. 20% of your content is shared from other sources; i.e blogs, digital PR, websites, other social media channels etc. 1