Not to be confused with the learning model – big brands get the most success from their social media marketing efforts by following this model. In other words, it really works… 70% of your company’s content should be brand and business building, stuff that your followers will find interesting, valuable and insightful and that supports who you are as a company. 20% of your content is shared from other sources; i.e blogs, digital PR, websites, other social media channels etc. 1
Take the ‘Come Rain or Come Shine Test… Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling. The
When writing a blog, it sounds obvious but first things first is knowing what is it that you want to say and how you are going to say it. Are you offering valuable information? Explaining something? Writing a response to another article? Making a point? Referencing? Reviewing? Either way, knowing and having a clear idea how you would like to present is key. If you follow these basic tips, you will organically begin to elaborate and your articles will become more confident, un
Read this handy infographic on creating the best social media posts ever! #Content #headings #onlinepruk #theinternetisazoo #Twitter #google #Facebook #besttitles #tweetlength #socialmediapostslength #charactercount #SocialMedia #tweets
If you reread your latest Facebook post or promotional headline with this in mind, you could get more people excited about what you’re posting. Here are a few pointers… 1. Could you attach a photo to your post, of a model and have them standing there with their ‘thumbs up’ and a cheesy grin? Stop!
2. Are you hard selling? It won’t work.
3. Do you sound like a Daz advert from 1984?
4. Are you offering the viewer anything exciting? Show them then!
5. Has anyone other than y
Guest Post: Written by displayblock: Email Marketing Experts Not so long ago you could be confident that your marketing emails were landing on the desk of someone sitting in front of a computer, with time and an environment conducive to actually reading it. Now your emails are arriving in the hands of people in a multitude of different locations, and who are usually engaged in other activities at the same time. Email on the move has become so commonplace that we take it for g
Most are now realising that Content marketing is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail here or watch the animated video. NEW! The Anatomy of Content Marketing in more languages: Arabic Danish Dutch Finnish French German Italian Mandarin Chines
I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time. And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on
Well I have always thought so and having been brought up with Christian ethics, I have always kept it simple and told the truth. One of the reasons why I love my job is that I am dealing with truths. Social Media is making the business world a more honest stage to work on and that was a huge pull for me. All the guys (and they know who they are) we have met that screwed us around, played with us all to get what they wanted, think that dishonesty is by far the best policy… wil
Available to download from all good eBook stores! One Giant Leap into Social Media Marketing is an up to the minute guide for small businesses, individuals, brands and eCommerce sites that need a healthy online presence to succeed. It gives you an insight into best practice and gives you the low down on how each social media platform is unique. “It’s full of handy tips, tricks and content ideas that will keep you busy for a whole year.” Rachel Thomas (Brake Bikes) “We read it
Another infographic from the delectable Brafton and here’s their brilliant blog post to go with it written by Katherine Griwert (@kgriwert) their Head of Marketing Content and Communications. We know that quality written content is brilliant for Google rankings and search friendly content, keywords and quality information presented for your readers also adds to that. Granted. This infographic fabulously shows how this is so! Thanks Katherine… Source: Brafton | Embed this
Happy Friday people, So, you have a nice big juicy database to utilise right? Great! todays post is all about writing that perfect newsletter and reaching out to that database on a regular basis (not too regularly though!). Whether in the form of an email subscription, a simple blog or a tangible letter through the post, these are important. Its another way to deliver content to your audience and although ‘the newsletter’ has had bad press over the years, I believe that they
We covered a few points on the motivation of sharing last week. Here are a few more tips… 1.Interesting or Insightful Material. People share material because they have find it useful or think others might find it interesting in some way shape or form. We are motivated to show others the stuff we think they will love. Alternatively, people might share content which is relevant to them only, but not necessarily the recipient -showing off their knowledge or giving themselves
68% of The New York Times study participants said they share content as an advertisement for themselves. They want to give others a better sense of who they are. If you share highly valuable content and links that will give your fans access to information that will enable THEM to look good in the eyes of their friends you are onto a winner! This means sharing stuff that you may not initially want to. The stuff you may have wanted to sit on because you didn’t want others to k
I want to break down what makes people engage and help understand why your audience shares some something. Every parent knows that sharing is one of the first things to teach a child. Some take to it like a duck to water, others need a bit more of a push. With online copy and promotion content, obviously you have to write stuff that stands out from the competition but there is a science to sharing and if you understand these basics you could get people passing around your b
Now whether you are creating content to bring people back to your site, or whether you are building a brand online the ultimate goal is to make money from whatever it is you do, so your content has to reflect this and you then need to analyse what works and what doesn’t. You certainly don’t need a big budget to do this which is why content marketing is the single best way to beat your competition online. I spoke a while ago about how blaggers are infiltrating industries with