Take the ‘Come Rain or Come Shine Test… Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling. The

When writing a blog, it sounds obvious but first things first is knowing what is it that you want to say and how you are going to say it. Are you offering valuable information? Explaining something? Writing a response to another article? Making a point? Referencing? Reviewing? Either way, knowing and having a clear idea how you would like to present is key. If you follow these basic tips, you will organically begin to elaborate and your articles will become more confident, un

If you reread your latest Facebook post or promotional headline with this in mind, you could get more people excited about what you’re posting. Here are a few pointers… 1. Could you attach a photo to your post, of a model and have them standing there with their ‘thumbs up’ and a cheesy grin? Stop! 2. Are you hard selling? It won’t work. 3. Do you sound like a Daz advert from 1984? 4. Are you offering the viewer anything exciting? Show them then! 5. Has anyone other than y

(Source:  Infographic Design Team . Buzz image  via Shutterstock.) #Content #email #shutterstock #onlinemarketingtrends2014 #infographic #mobile

Guest Post: Written by  displayblock : Email Marketing Experts Not so long ago you could be confident that your marketing emails were landing on the desk of someone sitting in front of a computer, with time and an environment conducive to actually reading it. Now your emails are arriving in the hands of people in a multitude of different locations, and who are usually engaged in other activities at the same time. Email on the move has become so commonplace that we take it for

Most are now realising that Content marketing  is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail  here  or  watch the  animated video . NEW!  The Anatomy of Content Marketing in more languages :   Arabic Danish Dutch Finnish French German Italian

I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

Another infographic from the delectable Brafton and  here’s their brilliant blog post to go with it  written by Katherine Griwert ( @kgriwert ) their Head of Marketing Content and Communications.  We know that quality written content is brilliant for Google rankings and search friendly content, keywords and quality information presented for your readers also adds to that. Granted.  This infographic fabulously shows how this is so!  Thanks Katherine… Source: Brafton | Embed t

Happy Friday people, So, you have a nice big juicy database to utilise right? Great! todays post is all about writing that perfect newsletter and reaching out to that database on a regular basis (not too regularly though!).  Whether in the form of an email subscription, a simple blog or a tangible letter through the post, these are important. Its another way to deliver content to your audience and although ‘the newsletter’ has had bad press over the years, I believe that they

What Actually Motivates Us To Share? We covered a few points on the motivation of sharing last week.  Here are a few more tips… 1.Interesting or Insightful Material. People share material because they have find it useful or think others might find it interesting in some way shape or form. We are motivated to show others the stuff we think they will love. Alternatively,  people might share content which is relevant to them only,  but not necessarily the recipient -showing off

Following on from Monday’s post about getting your content read, we have learnt that the psychology of a certain subject is key. We have also learnt that exposure, awareness and motivation drives people to share. Your audience is looking for validation. Some things haven’t changed since primary school. We are want our mates to think we are brilliant.  The way we do that online is through the content we share. 68% of The New York Times study participants said they share conten

Ever wonder how to get your content read in a plethora of online information? I want to break down what makes people engage and help understand why your audience shares some something. Every parent knows that sharing is one of the first things to teach a child.  Some take to it like a duck to water, others need a bit more of a push. With online copy and promotion content, obviously you have to write stuff that stands out from the competition but there is a  science to sharing

To start churning out eye grabbing content is an art.  I don’t care what anyone else says.  Whether you are a small business, an individual or a brand. It simply HAS to hold peoples attention.  It makes your brand distinctive and creates a loyal fan base, which will eventually become productive and drive sales. Now whether you are creating content to bring people back to your site, or whether you are building a brand online the ultimate goal is to make money from whatever it