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Andrea Britton
- Sep 1, 2014
- 1 min
Stop Wasting Money on Bad Marketing
Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands of pounds if you know the following: Your product, service or business is the best it can be You have a solid brand strategy, mission and vision You know who your competitors are and what they are doing right (and wrong) You know the demographics of who you are targeting very well You know where these people hang out online and what they do t
Andrea Britton
- Jun 19, 2014
- 1 min
Look Further…
You could live on a small Island for years and still come across the undiscovered if you open your eyes and really see. How many times have you taken pictures of somewhere when you’re away to show your friends where you’ve been? Let me guess, ‘this is the view’ ‘this is the bedroom’…’check out what I ate for dinner’! That’s OK..but have you given a thought to your poor friend who has to look through these images?…How many of you would actually take photos of elements of your
Andrea Britton
- Dec 2, 2013
- 1 min
Are You A Sociable Business? #DMSLDN
A presentation delivered at the Digital Marketing Show 2013. If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #digitalstrategy #marketingstrategy #areyouasociablebusiness #Strategy #DMSLDN #digitalmarketingshow #digitalcommunications #digitalmarke
Andrea Britton
- Sep 24, 2013
- 3 min
The importance of social in business #SMWLDN
I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time. And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on
Andrea Britton
- Sep 9, 2013
- 4 min
BRAND: What is it and why do you need one?
Like a teenager when they first start secondary school, in those years before they leave to start work, they develop, find their individuality, likes and dislikes work out how they want to look, feel and think and then embark out on their journey into the real world with a set of associations that make them who they are, still learning, developing and growing. This is brand. Now a brand can be built in a day, contrary to most professionals, but to ‘create’ a brand with a begi
Andrea Britton
- Feb 11, 2013
- 1 min
LOVE LOVE LOVE the @UKVolkswagen Social Media Campaign
You see, what Volkswagen have done with their new site onething.com is they have got their head around what their customers want. We are bored with watching ads. We have seen a trillion, fairly decent looking cars driving through a dessert with a top bird or hot spanish guy at the wheel, (with possibly a crisp white cotton shirt slightly open to the chest and a bead of sweat on his brow, Ahem.) Anyway – the point is, the ads are not relevant anymore. The VW target market, wh
Andrea Britton
- Dec 24, 2012
- 2 min
5 Things To Remember At the End of Your Blog Year
For me, this task is similar to doing my tax returns. I dread it. I detest it. It’s like a summer holiday without the sun, chips without salt and vinegar..a Sunday roast without a Yorkshire pudding. Oh you get the picture. Ahem. Still it IS a necessity. Unfortunately. Necessary for a number of reasons. To work out an honest assessment of where you sit among competitors and to not make the same mistakes you made this year! To improve. So don’t shy away from it. Face tho
Andrea Britton
- Dec 3, 2012
- 1 min
Look how Facebook has risen in 4 years! #Infographic
Thought this might raise a few eyebrows! Facebook has become MAHOOSIVE! In just 4 years its users of the social media platform have grown from an amazing 100 million to over 140 BILLION!! It’s pretty amazing eh!? I have posted an info graphic that marks out the facts..they are truly worth a read! And we mentioned about Facebook’s first ever TV ad right? Here’s the link #promotionideas #Facebook #socialmediaplanning #creativeonlinemarketing #socialmediamarketing #SocialMedia
Andrea Britton
- Nov 22, 2012
- 1 min
Happy 1st Birthday Online PR UK! Brilliant #Free Gift for Readers!
Over 9000 followers have followed in a mere 12 months, which I feel is ‘well radio rental’ but very pleased that I am obviously pushing out content that works. And guess what, there is plenty more where that came from! So, as it’s Online PR UK’s birthday this week I wanted you all to get our birthday hashtag going! Remember? That would be #OnlinePRUK . You don’t get anything out of it, (unless you were one of the lucky numbers to receive a copy of my free book!) but hey –
Andrea Britton
- Nov 19, 2012
- 1 min
Why Content for SEO? via @kgriwert
Another infographic from the delectable Brafton and here’s their brilliant blog post to go with it written by Katherine Griwert (@kgriwert) their Head of Marketing Content and Communications. We know that quality written content is brilliant for Google rankings and search friendly content, keywords and quality information presented for your readers also adds to that. Granted. This infographic fabulously shows how this is so! Thanks Katherine… Source: Brafton | Embed this
Andrea Britton
- Nov 5, 2012
- 2 min
Remember Remember the 5th of @Movember
‘During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.’ Movember.com. This year its global and I for one (although very female) think it is bloomin fantastic that mens health is getting some brilliant press. Through the simple action of men growing a tash, they ar
Andrea Britton
- Oct 29, 2012
- 1 min
In 1 month I will be 1 and I am giving away 1 free gift!
This blog has covered everything from; starting up your social media network, building your brand online, Twitter tips, Facebook frolics, Pinterest picks, Linkedin laws, Do’s and Dont’s, marketing plans, strategies and campaigns, ballsy business plans, crazy content ideas and so much more! If you have just joined us, take some time to zip through past posts, I guarantee you will find something beneficial! In the light of this super duper birthday news, I will be giving away
Andrea Britton
- Oct 22, 2012
- 2 min
Why is @VO5UK the best social media campaign of the moment?
“We love self expression. That’s why we want to hear your original songs and help you share them with others. If you’re an aspiring singer-songwriter, upload your song or songs and you just might find yourself performing on the Garden Stage at The Isle of Wight Festival 2013″ VO5Uk It will be really interesting to watch the progress of their new campaign because I really think they have nailed it. They have launched a marketing delight for their target market. They get to u
Andrea Britton
- Sep 24, 2012
- 2 min
The only steps you’ll need when writing an effective marketing strategy
Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals or get as near as dammit! Ahem. Before you ever consider running with an idea for a Facebook post, a competition, even phone call…make sure you have thought about a consistent marketing strategy and if you are working with a team, make sure you are all on the same
Andrea Britton
- May 25, 2012
- 1 min
Building Your Brand Online..Part 5
It will go a long way to boost awareness and create your reputation that eventually clients will trust. So here are OPT’s last minute tips on building an online presence and brand. Take note! 1. Research your audience and know whom you are selling to. Utilize Google’s many tools and resources to get facts and figures.
2. Based on your research, give you brand a voice. Whether it is someone in the company of note, or yourself, this will become the foundation and ‘human touch’
Andrea Britton
- May 23, 2012
- 2 min
Building Your Brand Online…Part 4
What does the future hold for branding online? We are in the cardinal age of utilising the digital branding concept. Ok, the big boys have been doing it far longer, but it has now reached ‘the streets’ and anyone can play. As it continues to evolve, it will be made easier with the tools available online to assess and develop a more sophisticated process. What we think will stay the same is the humane aspect of your brand. The listening, interacting and the ‘relationship’ wi
Andrea Britton
- May 21, 2012
- 2 min
Building Your Brand Online..Part 3
We know that we have the internet in front of us, which connects us to the rest of the globe, BUT never forget that once your presence is set in stone, your brand is working, part of building it’s success, with relationships and ambassadors is connecting with people. Not just via the net but face to face and even better, on a one to one. Think local! (if possible with your business). Are there any events being held in your local city that you could get involved with? sponsor
Andrea Britton
- May 20, 2012
- 2 min
Building Your Brand Online…Part 2
Exactly. Just start with a ‘Please’ or “Thank You!’. They go a long, long way. INTERACTING with people and becoming your own living brand ambassador is the only way forward. You represent what you are selling/promoting etc and within your social media circles, you can start telling the story of what your brand is and where it is going. Take a look at your favourite children’s book… No – I’m serious! – Why did you like it? Did it have characters you particularly favoured? Ho
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