Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands...

You could live on a small Island for years and still come across the undiscovered if you open your eyes and really see. How many times have you taken pictures of somewhere when you’re away to show your friends where you’ve been? Let me guess, ‘this is the view’ ‘this is the bedroom’…’check out what I ate for dinner’! That’s OK..but have you given a thought to your poor friend who has to look through these images?…How many of you would actually take photos of elements of your

#personalbranding #onlinepruk #andreabritton #socialmediamarketing #infographic #Brand

A presentation delivered at the Digital Marketing Show 2013 . If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #digitalstrategy #marketingstrategy #areyouasociablebusiness #Strategy #DMSLDN #digitalmarketingshow #digitalcommunications #digitalma

I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time. And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

Like a teenager when they first start secondary school, in those years before they leave to start work, they develop, find their individuality, likes and dislikes work out how they want to look, feel and think and then embark out on their journey into the real world with a set of associations that make them who they are, still learning, developing and growing. This is brand. Now a brand can be built in a day, contrary to most professionals, but to ‘create’ a brand with a begi

This is one of the best uses of social media I have ever seen. I love it. Hard. You see, what Volkswagen have done with their new site onething.com is they have got their head around what their customers want. We are bored with watching ads. We have seen a trillion, fairly decent looking cars driving through a dessert with a top bird or hot spanish guy at the wheel, (with possibly a crisp white cotton shirt slightly open to the chest and a bead of sweat on his brow, Ahem.)

SO – end of the year is here and I suppose it’s time to evaluate the blog. Urgghhhhhh. Well, its not just about writing one is it? It’s vital to know how it’s doing, and work out a few stats. For me, this task is similar to doing my tax returns. I dread it. I detest it. It’s like a summer holiday without the sun, chips without salt and vinegar..a Sunday roast without a Yorkshire pudding. Oh you get the picture. Ahem. Still it IS a necessity. Unfortunately. Necessary for

Thought this might raise a few eyebrows! Facebook has become MAHOOSIVE! In just 4 years its users of the social media platform have grown from an amazing 100 million to over 140 BILLION!! It’s pretty amazing eh!? I have posted an info graphic that marks out the facts..they are truly worth a read! And we mentioned about Facebook’s first ever TV ad right? Here’s the link #promotionideas #Facebook #socialmediaplanning #creativeonlinemarketing #socialmediamarketing #SocialMe

WOW a year has gone by – and what a journey it has been. On a number of levels actually. For my relationship with blogging regularly, which has been both trying and exceptionally fulfilling at times, but mainly the connections with the people I have come across who have helped (you know who you are), questioned (you do too!) and generally supported this rapidly growing baby of mine. Over 9000 followers have followed in a mere 12 months, which I feel is ‘well radio rental’ b

Another infographic from the delectable Brafton and here’s their brilliant blog post to go with it written by Katherine Griwert ( @kgriwert ) their Head of Marketing Content and Communications. We know that quality written content is brilliant for Google rankings and search friendly content, keywords and quality information presented for your readers also adds to that. Granted. This infographic fabulously shows how this is so! Thanks Katherine… Source: Brafton | Embed t

I want to highlight @Movember today. For obvious reasons. Yes. But for some not so obvious. The brand, its collaborators and a big high 5 for its’ achievements so far! ‘ During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.’ Movember.com. This year its global and I

It’s the month leading up to my first birthday! Yes in exactly 1 month (22nd November) I will be 1! And I for one am loving the idea of being 1 again. Although I would appreciate 21 a little more! Ahem. This blog has covered everything from; starting up your social media network, building your brand online, Twitter tips , Facebook frolics , Pinterest picks , Linkedin laws , Do’s and Dont’s, marketing plans , strategies and campaigns , ballsy business plans, crazy content i

Have you seen it?..Who hasn’t! I wanted to share with you reasons why I think it rocks and wanted to prove that although I understand we aren’t all over-flowing with marketing budgets the size of the sea, it can all be solved with a little magic creativity! That wasn’t meant to rhyme. Ahem. “ We love self expression. That’s why we want to hear your original songs and help you share them with others. If you’re an aspiring singer-songwriter, upload your song or songs and you ju

What actually is an effective marketing strategy? Wiki says A “ Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage .“ Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals

It will go a long way to boost awareness and create your reputation that eventually clients will trust. So here are OPT’s last minute tips on building an online presence and brand. Take note! 1. Research your audience and know whom you are selling to. Utilize Google’s many tools and resources to get facts and figures. 2. Based on your research, give you brand a voice. Whether it is someone in the company of note, or yourself, this will become the foundation and ‘human touch’

What does the future hold for branding online? We are in the cardinal age of utilising the digital branding concept. Ok, the big boys have been doing it far longer, but it has now reached ‘the streets’ and anyone can play. As it continues to evolve, it will be made easier with the tools available online to assess and develop a more sophisticated process. What we think will stay the same is the humane aspect of your brand. The listening, interacting and the ‘relationship’ wi

We know that we have the internet in front of us, which connects us to the rest of the globe, BUT never forget that once your presence is set in stone, your brand is working, part of building it’s success, with relationships and ambassadors is connecting with people. Not just via the net but face to face and even better, on a one to one. Think local! (if possible with your business). Are there any events being held in your local city that you could get involved with? sponsor

Exactly. Just start with a ‘Please’ or “Thank You!’. They go a long, long way. INTERACTING with people and becoming your own living brand ambassador is the only way forward. You represent what you are selling/promoting etc and within your social media circles, you can start telling the story of what your brand is and where it is going. Take a look at your favourite children’s book… No – I’m serious! – Why did you like it? Did it have characters you particularly favoured? Ho