Has anyone seen a #likeladder on Facebook?  It’s a brilliant way of networking with and for your fans and creating more connections. The Like Ladder is intended for businesses in your audience to tag themselves (@onlinepruk) then actively ‘liking’ all the other business pages that have tagged themselves in the ladder. How cool? It’s a wonderful way to increase likes, get to know your audience and interact with them on a deeper level. You could also promote the post so friends

A  presentation delivered at the Digital Marketing Show 2013 . If you are an SME or Startups that knows  or understands the importance of social and digital communications within your business, then read on.  This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #digitalstrategy #marketingstrategy #areyouasociablebusiness #Strategy #DMSLDN #digitalmarketingshow #digitalcommunications #digitalma

Most are now realising that Content marketing  is one of the finest ways of engaging with and getting a reaction from a specific targeted market. This infographic from Content Plus explores just how successful content marketing can help businesses grow online. Read their blog post exploring this infographic in more detail  here  or  watch the  animated video . NEW!  The Anatomy of Content Marketing in more languages :   Arabic Danish Dutch Finnish French German Italian

#howtochoosea #creatingahashtag #hashtagformarketing #eventstrategy #chooseahashtag #hashtag #hashtagforevents #hashtagstrategy #whatisahashtag #infographic #eventcasestudy #runningahashtagevent

Every now and then I feel the need to share a fabulous piece of PR, Marketing or marketing campaign. This just had to be shared. I felt inspired watching this film and I know you will too! Hal Lasko, better known as Grandpa, worked as a graphic artist back when everything was done by hand. His family introduced him to the computer and Microsoft Paint long after he retired. Now, Grandpa spends ten hours a day moving pixels around his computer paintings. His work is a blend of

Are you spamming? Is spamming and promoting becoming one and the same? Know this: You are wasting your own time and others and you are not achieving anything. The internet has opened up a world of connection and enables you to show someone on the other side of the world what you are doing which is utterly fabulous, but have you considered whether they actually want to know? When I was ‘learning the ropes’ on Twitter I got told off for shamelessly promoting my book; “hello! re

We all love an accolade right? This one I am very proud of!  Online PR UK is number 1 on Googles organic search for Online PR and Marketing in the UK. And it hasn’t come easy.  The commitment to writing a weekly blog for nearly two years – yes it’s the 2 year anniversary coming up next month, (watch our for giveaways!) and constantly updating keywords and content to supply my clients and readers with quality information that can help them succeed with their small businesses o

That makes the ‘little people’ a hugely important section of the UK economy, but sadly, many of them are not making full use of digital tools. The SMEs who are confidently operating online and by that I mean, they have a strong brand identity and visibility across the world wide web, are more likely to have grown in the past two years and will no doubt be optimistic about future growth. “With over a third of SMEs reporting they need support in developing basic online skills,

What is #mamming I hear you cry!? Well…two amazingly talented female advertising creatives, one of whom is a breast cancer survivor for  Breast Cancer Awareness Month  and BBCare have thought up this brilliant (and I will explain why it is brilliant in a minute) campaign called ‘This is Mamming’ and is asking ladies take a snap of their (fully clothed) boob on a flat surface with Instagram and upload with the hashtag #mamming to join the campaign. They say; “#Mamming is the

Oh how I love love love, clever PR and no one has outplayed the cool, sharp-witted Banksy. With over  3,234,222 views already on You Tube (rising every day) the legend that is Banksy has raised eyebrows again with his ‘meat packing’ truck around New York. The installation began, of course, in the meat packing district, a large old dust truck stuffed with fake animals that make horrid squeaky noises to raise awareness of the animal’s distress during harmful meat production pr

Small Business Saturday is taking the press, internet and Twitter by storm. It’s mission is clear; To get the UK to support small businesses; not just on December 7th, but all-year-round. Small Business Saturday is a grass-roots campaign that encourages people to ‘shop local’ and support small businesses in their communities. It is traditionally an American shopping holiday held on the Saturday after Thanksgiving, one of the busiest shopping days of the year. The initiative

I don’t want to be ‘sold to’ and rarely do I get sucked in. I’m a stubborn consumer. You couldn’t sell me a coat in the winter, even if it ends up being to my detriment! But your small business selling to your online audience? You simply have to look at cultures, customer tendencies and behaviours when profiling your target market. For example, In the UK, USA, India and China uncertainty is accepted. We in the UK, particular are a nation of entrepreneurs, rule breakers and in

I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

Online PR UK arranged for Jordon Cox to speak at The Festival of Thrift 2013 . Alongside Wayne and Gerardine Hemingway and Stella Hall. He was also interviewed by BBC Teeside and had a mention in The Guardian as part of the campaign. #waynehemingway #stellahall #clientpr #jordoncox #eventspr #bbcteeside #festivalofthrift #gerardinehemingway

Like a teenager when they first start secondary school, in those years before they leave to start work, they develop, find their individuality, likes and dislikes work out how they want to look, feel and think and then embark out on their journey into the real world with a set of associations that make them who they are, still learning, developing and growing. This is brand. Now a brand can be built in a day, contrary to most professionals, but to ‘create’ a brand with a begi

The idea was to use #riverfood to launch and bring attention to Coopers Restaurant Consultants. A Food and Beverage Service Start-up and raise the profile of Philip Cooper, who has spent 30 years behind the scenes in some of the UK’s top restaurants working with the likes of Mark Hix, Marco Pierre White, Raymond Blanc and the Roux brothers. As the idea took shape it was soon clear that this could be a sub-brand. It took on a life of it’s own. Logo’s were created, content and

So it certainly is the year of the hashtag! Who would have thought that the little underused symbol would have such an important role in the world. A topic organisation system, that all important, current, real time, search marketing staple allowing users to engage in conversations and to create topics and group their own tweets with others on a whatever theme they wish! Some would argue that the little hashtag is social media’s biggest icon. I would agree with these people.

Scrolling through People Per Hour and looking at the start up networks online, as I often do, I constantly wonder how many of these people have really thought their business through properly. Although I have had many successful jobs from them and had work done for me by utter professionals, there are roles for this and roles for that and People Per Hour are unfortunately classic for asking a qualified designer to design a logo for £50 (cough) or an online marketing expert (th

It’s A Client’s life. Rubbish.  But we’ve all had one right? In any industry.  Someone who comes steaming in the office, head held high and starts barking orders at you like you have no idea what you’re doing and they know best. In my time as a freelancer I have been so lucky. The majority of my clients and the projects that I have worked on have been both challenging and exciting but above all pleasant. It’s been said, when you get a good client, the project is normally bori

I am very proudly introduce  Coopers Restaurant Consultancy to my readers. I share a new business partnership with Philip Cooper, Michelin Star Chef and Arno Marsman, Executive Operational Guru and together we will take the restaurant business by storm! Oh yes! Coopers mission is to pass on invaluable experience and knowledge to those starting a restaurant or those who have teething problems in their restaurant business. Perhaps the restaurant is losing money, not getting r