Have you been to any great sessions this week at #swmld?  Do you plan to go?  I’d love to hear all about it! If you are unable to attend any of the FREE events this week, you can catch many live on the SMW webcam!  Their blog  is updated daily with goings on from the Official Google Campus Hub , The Facebook Hub and various other venues  across town such as Adam Street and The Betsy Trotwood . I have been making tonnes of notes and will be posting up my favourite tips from th

Written by Yvonne Morris, A Commercial Law Consultant. Monday Yvonne spoke about why and how the law has changed, today she explains: WHAT IS A COOKIE? A cookie is a small file, typically of letters and/ or numbers which is placed/ downloaded on to a user’s device or browser when a user visits a website. It can store and transmit information to the server of websites (re)visited from that browser/ device. WHY ARE THEY USED? Cookies are widely used in order to make websites wo

OPT introduces: Yvonne Morris a  Commercial Law Consultant. We think that as well as knowing how to use your website as a marketing tool, you should also be aware of the legalities centred around actually having one!  Over the next three days, Yvonne explains to us all about Cookies and the law.  This information is vital to all who own a website, or who is thinking of getting one! Over to Yvonne…. WHY HAS THE LAW CHANGED? The 2002 European Directive upon which the 2003 UK P

Happy Monday people! Hope you’re weekend was a restful one. I thought a nice colourful subject to ease us into the week was the order of the day.  We all know that colour is important, especially when choosing the right one for your company, brand and promo material.  In one instance it could change someones perception of what you do and how you do it.  That is why you should take time and either think or re-evaluate what schemes you are using right now. According to KISSMetr

We all want a memorable landing page on our sites right? But a well designed front page has so many elements to consider, not just the colours, graphics & images. Unfortunately. Here’s my top 10 musts for a fabulous landing page: A good looking headline. Seems obvious? well you’d be amazed at how many people are trying to be too clever here. Do some research and ask people if they GET it? Also – if you are running Adwords, make sure the keywords are consistent. The headlin

Welcome to 2012! How’s the head?! OPT have talked mostly about social media and how it can help your business.  We hopefully all know now that it is unavoidable.  You just have to make the decision to either employ someone to look after it or adapt and introduce new jobs into your daily routines. Let’s begin this year, by hammering home some mega easy and positive steps towards getting your business out there online in 2012. Honing its online presence and giving your baby a r

Websites are also a huge part of the broken chain s .  Just because you have spent time and/or good, honest money on what you think is a decent website, doesn’t mean that you will automatically rise through the ranks on Google and be at the front of the shop window for all to see. Some of the most basic web pages, with full SEO rich content are the most popular, because of the SEO work that has gone into it. So many people spend all their time on a great website. Flash and ot

In our last post – we asked;  ‘ if your content lacks good, strong keywords then how do you expect others to find you? ‘ Keywords are basically the words that your customer/client would type into Google to find you.  If you were a catering company, I would take a guess that ‘catering hire’, book caterer’, ‘party food’ and ‘event catering’ to mention a few are up there towards the top of the keyword ladder. They are vital words and mostly come in pairs, to add into your conte