Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service. Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your co

Memes are a great way to get a message to the masses quickly. Make them relevant, funny and timely and you just may go viral! Here’s a few that went viral last night during #imaceleb featuring #jimmybullard! …and here’s PSFKs guide on how to make your own. Good luck! #viralmeme #onlinepruk #Marketing #meme #jimmybullard #SocialMedia

Well, not really. My question is actually, What is the point of mute on Twitter ?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?… Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bo

I’m not at all keen on the word bespoke. It’s completely overused and mostly…out of context. ‘We use an array of bespoke tools to capture your audience online’ ‘Plan your bespoke wedding day with us and make it a day to remember’ “Your bespoke offers provide discounts from some of the biggest brands.” I’m not a great fan of word fashion either, but there’s no getting a way from a ‘buzz word’ unfortunately.  But, for the sake of humanity, may I suggest if you are using ‘bespok

Picture this. You’re sat in your friends front room with a coffee and they are reminiscing on their recent holiday. Where they stayed, what they ate, who they met, what they liked and disliked. If you’re lucky enough, you may get to sit through a tirade of holiday snaps. Ahem. Smile cemented, eyes bright, cheeks slightly achy, you sound interested, ask an appropriate question every now and then and compliment them no end on what a lovely time they must have had. This doesn’t

Having worked as an online marketer for many years, I understand the value of engaging your audience and of course, building a community. Whether you are talking to a highly responsive vegan community or an uber critical tech brand, the more natural interaction you can achieve, the better. Target market is everything and the more emotive, passionate and caring your target market is, for your product, business or service the more exciting it will be to connect with them. If yo

How to get value out of the favourite button on twitter. Last May (2013), Twitter users favorited things 1.6 billion times, four times more than they did a year earlier, reports The Wall Street Journal‘s Katie Rosman So we all know what and where the favourites button is right? Twitter says, Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet. Favouriting a Tweet can let the original poster know that you liked their Twee

I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time.  And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes , Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service

It’s Easter. I think of chocolate. Correction. I think of chocolate every day. Ahem. This is a seamless link into my favourite social media campaign of the moment. @CadburyUK. Gotta love Cadbury…they are not only a brilliant brand, but they use social media at the heart of all their marketing efforts. Very well. We can all learn from their efforts, whether our business or brand is big of small. So well in fact their last campaign earned them an extra 40,000 followers on Faceb

I know. You have seen this kind of heading before right? True, there are many folk offering sturdy advice on using Twitter for business. But they all seem to leave out 5 really significant deal breakers that could mean your tweets get maximum visibility and actually WORK for you rather than disappear into Twitter cyberspace with nothing but a poof of turquoise smoke! Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch

40 Brilliant Facebook Tips for Freelancers Who Want More Clients and Consistent Income

This is one of the best uses of social media I have ever seen. I love it. Hard. You see, what Volkswagen have done with their new site  onething.com  is they have got their head around what their customers want. We are bored with watching ads.  We have seen a trillion, fairly decent looking cars driving through a dessert with a top bird or hot spanish guy at the wheel, (with possibly a crisp white cotton shirt slightly open to the chest and a bead of sweat on his brow, Ahem.)

Here’s a fun Twitter info graphic for you!  All the up to date facts and figures for Twitter 2012.  Browse more data visualization . #PR #thinkandtweetlater #Twitter #socialmediaplanning #onlineprtips #webdevelopment #OnlinePRandMarketing #promoteyourcompany #SocialMedia #ticketsales

I wanted to say a personal thank you for the support you have shown MY blog this last year and wish you all a very Happy  Christmas and a prosperous 2013. My most popular blog of the year for your reading pleasure!  Happy Holidays: Do you Tweet on a regular basis?  Are you a one an hour kinda guy? An every two hour kinda girl? Or like me? A Binge Tweeter? If you answer yes to 2 or more of the following questions, then you need to get a handle on your tweeting…perhaps this blo

I thought I would share my own fun social media infographic as a little reminder on how to approach your social media for business! Enjoy and please share with your friends!… #Pinterest #Twitter #Facebook #socialmediaplanning #LinkedIn #creativeonlinemarketing #promoteyourcompany #SocialMedia #infographic #instagram

Thought this might raise a few eyebrows!   Facebook has become MAHOOSIVE! In just 4 years its users of the social media platform have grown from an amazing 100 million to over 140 BILLION!! It’s pretty amazing eh!?  I have posted an info graphic that marks out the facts..they are truly worth a read! And we mentioned about Facebook’s first ever TV ad right?  Here’s the link #promotionideas #Facebook #socialmediaplanning #creativeonlinemarketing #socialmediamarketing #SocialMe

WOW a year has gone by – and what a journey it has been.  On a number of levels actually.  For my relationship with blogging regularly, which has been both trying and exceptionally fulfilling at times, but mainly the connections with the people I have come across who have helped (you know who you are), questioned (you do too!) and generally supported this rapidly growing baby of mine. Over 9000 followers have followed in a mere 12 months, which I feel is ‘well radio rental’ b