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Free Reads, Soulful Reflections, News & Updates.
Welcome to my living library of offerings, insights, stories, strategies, and soulful reminders drawn from life, work, and everything in between. This is a space for free reading, reflection, and exploration at your own pace.
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To mute or ot to mute that is the question..
Well, not really. My question is actually, What is the point of mute on Twitter ?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?… Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bo
1 min read


The Insecurities of a Serial Marketer…
I can’t think of anything that’s been done before has that been done before? am i experienced enough? everyone else would do a better job than me everyone else would have better ideas than me who would be more creative? who is more connected than me? is there something I’m missing? will I make a fool of myself? do they think I’m crazy, stupid, rubbish? what happens if I don’t make it work? am I not good enough? that’s brilliant, I would have never thought of that can I stay o
1 min read


If I could bottle this feeling…
I’d be a darn site richer than I am now. But think about this for a second. There is something unbelievably sexy about waiting for someone on a date right? Feeling good about yourself and anticipating their arrival. You know that feeling when butterflies are bouncing around your tummy and you can’t wipe that inane grin off your face? It’s wonderful! Anything could happen, you’re open, ready, willing and able. Think marketing. Think customer engagement. If you are working out
1 min read


Do you use ‘bespoke’ in your web copy?…
I’m not at all keen on the word bespoke. It’s completely overused and mostly…out of context. ‘We use an array of bespoke tools to capture your audience online’ ‘Plan your bespoke wedding day with us and make it a day to remember’ “Your bespoke offers provide discounts from some of the biggest brands.” I’m not a great fan of word fashion either, but there’s no getting a way from a ‘buzz word’ unfortunately. But, for the sake of humanity, may I suggest if you are using ‘bespok
1 min read


Top tips for going viral.
There is most definitely a certain beauty allowing something to take flight, setting it free, gaining reaction and watching the whole thing spread like wildfire, but getting the best out of the beast you have created can be the one thing that lets you down. Here are my top tips on how to not miss a trick. 1. Have a Success Strategy Create a success plan before hand. Imagine your viral strategy will work and be prepared for the aftermath. Know what you need to achieve, who (i
2 min read


Exercise Your Online Smile
Picture this. You’re sat in your friends front room with a coffee and they are reminiscing on their recent holiday. Where they stayed, what they ate, who they met, what they liked and disliked. If you’re lucky enough, you may get to sit through a tirade of holiday snaps. Ahem. Smile cemented, eyes bright, cheeks slightly achy, you sound interested, ask an appropriate question every now and then and compliment them no end on what a lovely time they must have had. This doesn’t
1 min read


7 Tips to Drive Emotive Engagement #smallbiz
Having worked as an online marketer for many years, I understand the value of engaging your audience and of course, building a community. Whether you are talking to a highly responsive vegan community or an uber critical tech brand, the more natural interaction you can achieve, the better. Target market is everything and the more emotive, passionate and caring your target market is, for your product, business or service the more exciting it will be to connect with them. If yo
3 min read


Look Further…
You could live on a small Island for years and still come across the undiscovered if you open your eyes and really see. How many times have you taken pictures of somewhere when you’re away to show your friends where you’ve been? Let me guess, ‘this is the view’ ‘this is the bedroom’…’check out what I ate for dinner’! That’s OK..but have you given a thought to your poor friend who has to look through these images?…How many of you would actually take photos of elements of your
1 min read
Check out the Pedigree Adoption Drive Campaign @wearefordogs
Now all you need to do is watch! For more information visit http://www.pedigreeadoptiondrive.co.nz #sharefordogs #animals #adoptiondrivecampaign #pedigree #boxerdog #pets #cutedogs
1 min read
Google’s Street View: Time Machine
If you are one of the few that hasn’t seen this yet take a look! I am drawing attention to it now as I realise that so many people still are unaware of Googles new Time Machine! It’s so cool and the first place I looked up was my house to view my old car (sentimental old fool!) go have some fun! #google #googlemaps #maps #timemachine
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Press Release: Meet #eloisethebadger
Bourgeois Boheme of London is a luxury vegan footwear brand. Their collections are always vegan, ethical, eco-friendly, and made in Portugal using the finest faux leather and natural materials. Animal welfare is top priority for BoBo and they would love to give back, support and raise the profiles of the great charities that are also completely smitten with badgers and reinforce their cause. For their SS14 collection they have created their very own Eloise. She is a cute
1 min read


Online Marketing Trends 2014..How many can you tick off so far?
(Source: Infographic Design Team . Buzz image via Shutterstock.) #Content #email #shutterstock #onlinemarketingtrends2014 #infographic #mobile
1 min read
How to get social..#smallbiz #digital #marketing #shoplocal
#getsocial #socialbusiness #onlinepruk #SMEmarketing #onlinemarketingsmes #digita #andreabritton #marketingyoursmallbusiness #digitalmarketing #connection #customers
1 min read


The Complete A-Z of Personal #branding by Seth Price
#personalbranding #onlinepruk #andreabritton #socialmediamarketing #infographic #Brand
1 min read


BILLBOARD MENTALITY: 4 tips for getting your email notice.
Guest Post: Written by displayblock : Email Marketing Experts Not so long ago you could be confident that your marketing emails were landing on the desk of someone sitting in front of a computer, with time and an environment conducive to actually reading it. Now your emails are arriving in the hands of people in a multitude of different locations, and who are usually engaged in other activities at the same time. Email on the move has become so commonplace that we take it for
3 min read
Brilliant ways to use your #Twitter Favourites
How to get value out of the favourite button on twitter. Last May (2013), Twitter users favorited things 1.6 billion times, four times more than they did a year earlier, reports The Wall Street Journal‘s Katie Rosman So we all know what and where the favourites button is right? Twitter says, Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet. Favouriting a Tweet can let the original poster know that you liked their Twee
3 min read


How to become a successful social business
If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #connectioneconomy #socialbusiness #onlinepruk #sethgodin #digitalcommunications #digitalmarketing #connectioncycle
1 min read
Review: Earpeace @EarPeaceUK #sound #hearing
I came across Earpeace on Facebook. (Yes, advertising works when you are targeting the right people!) and having suffered from tinnitus for a few years I am always looking at ways in which to protect my hearing. Years of gigging large venues with bad sound engineers took it’s toll. I’ve had professional moulds made, bought temporary ear protectors, too many to name and unfortunately, at one point, lost them all. #fail. Replacing these can get pretty expensive and nowadays I d
3 min read
The Rise of the Infographic!…#marketing
#topmarketingschools #marketingtools #onlinepruk #onlinemarketingtools #andreabritton #infographic
1 min read


Transactional emails and why they are often a missed opportunity for small business owners
Todays post is written by Easy SMTP . These emails are the ones most often saved and read, so businesses must be resourceful in leveraging the time such emails have in front of the customer’s eye. Research by Experian shows that transactional emails have the power to help businesses boost revenue by up to 3 percent. They also have far higher open and click rates than the average bulk message. Earmarking budget, time and talent to optimize transactional emails can ensure tha
3 min read
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