No, I don’t mean an advertisement for Frosties. I’m talking Social Media. Withough careful thought and a strategy for your social media channels it’s highly likely you’ll end up in a mess or finding yourself posting stuff now and again when you have the time. What are you doing that for? What are you trying to achieve? and how will you know when you get there? Working out how social can benefit your business is the first step and sticking to the plan whilst understanding chal

Not to be confused with the learning model – big brands get the most success from their social media marketing efforts by following this model. In other words, it really works… 70% of your company’s content should be brand and business building, stuff that your followers will find interesting, valuable and insightful and that supports who you are as a company. 20% of your content is shared from other sources; i.e blogs, digital PR, websites, other social media channels etc. 1

Read this handy infographic on creating the best social media posts ever! #Content #headings #onlinepruk #theinternetisazoo #Twitter #google #Facebook #besttitles #tweetlength #socialmediapostslength #charactercount #SocialMedia #tweets

If you reread your latest Facebook post or promotional headline with this in mind, you could get more people excited about what you’re posting. Here are a few pointers… 1. Could you attach a photo to your post, of a model and have them standing there with their ‘thumbs up’ and a cheesy grin? Stop! 2. Are you hard selling? It won’t work. 3. Do you sound like a Daz advert from 1984? 4. Are you offering the viewer anything exciting? Show them then! 5. Has anyone other than y

The Like Ladder is intended for businesses in your audience to tag themselves (@onlinepruk) then actively ‘liking’ all the other business pages that have tagged themselves in the ladder. How cool? It’s a wonderful way to increase likes, get to know your audience and interact with them on a deeper level. You could also promote the post so friends of your audience can see it too. A great way to expand reach and gain new followers. Why don’t you try it and see and don’t forget t

Up for grabs is a free advice sheet for one social media channel. This will include tips to make your channel of choice better, more interesting, more engaging and more interactive. So if you feel that your branded Facebook page could do with an overhaul, or you need another reason to use Twitter, Pinterest or Instagram for your business, all you have to do is  post up a lovely Happy Birthday message on Twitter, Google + or Facebook, pin up a lovely happy birthday picture on

Not sure if any of you caught this on Digital Buzz but I wanted to highlight how bloody good this campaign is to get students interested in going to university in Istanbul.  Students get to ‘have a go’ at their own future and challenges students with decisions, presenting the best options that the university allows them to experience. The results?  A future timeline version of their life 5 years after graduating! It won Gold at the CLIO Awards. Very cool work from the guys at

Whether you are a hair salon, a cafe, an Ecommerce business or a brand, either way marketing is changing still and plans need to be made mostly to be able to assess progress and understand your return. I have so many clients that still are wanting to be convinced into using social media and online marketing for their business. In fact, I actually now say, I am not here to convince you to use these necessary tools in helping your business grow. You do that part. But they came

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes, Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service o

Gotta love Cadbury…they are not only a brilliant brand, but they use social media at the heart of all their marketing efforts. Very well. We can all learn from their efforts, whether our business or brand is big of small. So well in fact their last campaign earned them an extra 40,000 followers on Facebook alone. This particular campaign was a celebration of them reaching 1m Facebook fans. And it was really cool. Take a look below. The facts of the matter, pre-campaign were t

Do not neglect! Use your company logo or a picture you are using on your blog, Twitter, Linked in etc. Create synergy and create awareness of your brand. This should be 180X180 pixels. Now with the new ‘cover’ picture, design or get designed, something that fits with your page and stands out. It will need to be 851 pixels wide and 315 pixels high. Create a custom URL and keep it consistent with all your branding. Make sure your page is visible to all in settings. Use the apps

Available to download from all good eBook stores! One Giant Leap into Social Media Marketing is an up to the minute guide for small businesses, individuals, brands and eCommerce sites that need a healthy online presence to succeed. It gives you an insight into best practice and gives you the low down on how each social media platform is unique. “It’s full of handy tips, tricks and content ideas that will keep you busy for a whole year.” Rachel Thomas (Brake Bikes) “We read it

I thought I would share my own fun social media infographic as a little reminder on how to approach your social media for business! Enjoy and please share with your friends!… #Pinterest #Twitter #Facebook #socialmediaplanning #LinkedIn #creativeonlinemarketing #promoteyourcompany #SocialMedia #infographic #instagram

Thought this might raise a few eyebrows!  Facebook has become MAHOOSIVE! In just 4 years its users of the social media platform have grown from an amazing 100 million to over 140 BILLION!! It’s pretty amazing eh!?  I have posted an info graphic that marks out the facts..they are truly worth a read! And we mentioned about Facebook’s first ever TV ad right? Here’s the link #promotionideas #Facebook #socialmediaplanning #creativeonlinemarketing #socialmediamarketing #SocialMedia

Happy Monday!.. I came across this brilliant infographic which gives you the best and worst times to post up on your social media channels and wanted to share!  I found this via a fellow follower, who writes a great blog, Marianne who found it reading Tony Phallets blog!..Are you with me?! You can follow Tony on his blog, Twitter – @tphallett – and Google+) Enjoy! #socialcommunities #SmallBiz #Twitter #Facebook #onlineprtips #Marketing #OnlinePRandMarketing #creativeonlinemar

‘During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.’ Movember.com. This year its global and I for one (although very female) think it is bloomin fantastic that mens health is getting some brilliant press.   Through the simple action of men growing a tash, they ar

“We love self expression. That’s why we want to hear your original songs and help you share them with others. If you’re an aspiring singer-songwriter, upload your song or songs and you just might find yourself performing on the Garden Stage at The Isle of Wight Festival 2013″ VO5Uk It will be really interesting to watch the progress of their new campaign because I really think they have nailed it.  They have launched a marketing delight for their target market.  They get to u

Thanks to Mafia Wars Loot Lady who has generously shared the script in which you can add to your friends edit page on Facebook and it will sort out this horrid little problem very easily! What it actually does is group together all the deactivated Facebook accounts (the  blue ones you see without a profile picture) (Which Facebook added back into our friends list without asking..thanks very much) and remove them, freeing up lots of room for you to add the friends you wish to

Have you seen what Barnados (@barnardos) have done with their new Facebook  App?  It’s using Flash so viewing will be disturbed unless on a lappy or computer…I love the concept, simple and straight to the point. Check it out! #keepitsocial #Facebook #OnlinePRandMarketing #creativeonlinemarketing #socialmediamarketing #SocialMedia #socialmediacampaign

The list of speakers is phenomenal and if you are anything like me, a kid in a candy shop, the excitement has just about killed me and it’s only Thursday! Huge companies like @british_airways and the the social media manager of Sainsburys (@simonlp) will be in the mix with founders of the likes of Our Social Times (@lbrynleyjones), Whisk (@nickholzherr – The Apprentice) Useful Social Media (@gnjohnson) and editors from @londonist – Ronke Phillips (@ronkephillips – ITV News) e