Marketing Intern Required: Malta • Are you a culture vulture? Do you go to gigs? Exhibitions? Love music, fashion, art and film? • Do you naturally like to be in the know? • Would you like to be a part of an already thriving blog with a big future in your spare time? • Can you commit to 10+ hours a week? Would suit someone studying in the arts, a creative or marketing and simply has to be a social media fanatic. If you are professional, fun, motivated, someone who thinks out

Well I have always thought so and having been brought up with Christian ethics, I have always kept it simple and told the truth. One of the reasons why I love my job is that I am dealing with truths. Social Media is making the business world a more honest stage to work on and that was a huge pull for me. All the guys (and they know who they are) we have met that screwed us around, played with us all to get what they wanted, think that dishonesty is by far the best policy… wil

“One of the fastest growing British beauty companies worldwide. We all use a Twitter standard DM time to time right? The ethos behind mine is to determine whether my followers are interested in the music/events side of things or the Digital PR.  It helps me awfully when I am engaging with my tweeps. (Yes I do engage,  A lot – what’s the point of them being there if you don’t!?) A certain Mr James Greenwell of @ProtocolUK replied with an offer a girl couldn’t refuse: “Would yo

We covered a few points on the motivation of sharing last week.  Here are a few more tips… 1.Interesting or Insightful Material. People share material because they have find it useful or think others might find it interesting in some way shape or form. We are motivated to show others the stuff we think they will love. Alternatively,  people might share content which is relevant to them only,  but not necessarily the recipient -showing off their knowledge or  giving themselves

68% of The New York Times study participants said they share content as an advertisement for themselves. They want to give others a better sense of who they are. If you share highly valuable content and links that will give your fans access to information that will enable THEM to look good in the eyes of their friends you are onto a winner! This means sharing stuff that you may not initially want to.  The stuff you may have wanted to sit on because you didn’t want others to k

Now whether you are creating content to bring people back to your site, or whether you are building a brand online the ultimate goal is to make money from whatever it is you do, so your content has to reflect this and you then need to analyse what works and what doesn’t. You certainly don’t need a big budget to do this which is why content marketing is the single best way to beat your competition online. I spoke a while ago about how blaggers are infiltrating industries with

Those that have been writing a blog for longer than 6 months will now realise that keeping your content, fresh, readable and interesting is a task in itself.  You will also know that the management of that content and the implementation is also a huge commitment, let alone time consuming. Well, there are a million or so plus other bloggers on this planet and you will already know (if you do your research well) that there are others doing what you do too! Instead of looking th

Obviously, depending on how much you know about traffic and the ins and outs of Google, you will be able to guess that the more you blog, the more traffic you will create.  Now, that may feel like a whole world of content for you to produce, but if you are clever and plan it out properly, it should be worth all the time and that arm of your business or career will motor along smoothly adding value and all the lovely things that social media brings to the table! Hoorah! If you

Your blog as we have already ascertained (Building Your Brand Online) is another ambassador for your brand. So, if you are an entrepreneur, then don’t blog about being an entrepreneur if you don’t want to attract entrepreneurs! Think about your target audience which in a lot of cases, is NOT yourself.  There are endless choices and ideas for you to write about that will enhance your brand and strengthen the loyalty of your customers. It just takes a bit of imagination. For ex

One couldn’t have a marketing blog without flagging this one up. Maybe you haven’t come across this one. I think this is one of the best pieces of PR I have seen in such a long time. Little Lily wrote a letter to Mr Sainsburys asking him why the Tiger bread was named so, as she thought it more resembled a giraffe. I actually quite agree with you Lily and so did Lily’s mum.  She thought it was so cute that she posted it up in her blog. Now I very much doubt that Lily’s mum rea

http://purple.us/blog. Suggested by @purplecomm. An informative blog from the US with a mix of ASL and English content. http://digitalbrandmarketing.com/ Suggested by @basilpuglisi. They write about anything from social media to branding to mobile technology. Jonathan Payne @socialgameplan gives a shout out to @lewishowes. Claiming that after watching 2 of his videos, his business began! We like! http://www.lewishowes.com/ @sdtechadvisors writes about all things related to ac

There are now great sites to help you distribute your blog. And this year is it ALL about GREAT CONTENT!  I’ll talk about this more in the coming weeks but PLEASE take the time and write good stuff!  Really give this a lot of thought and look at what your competitors are blogging about.  Make yours better, richer and more informative to the reader. Remember we asked ourselves, ‘Why would someone read my blog again?”. Here are our top 10 tips on how to get your blog out there:

1.         Do strive to produce great content as that is the best way to attract followers. 2.         Do think about what grabs you to a post, or piece in the paper. 3.         Do link back to past posts in current blogs. 4.         Do include links to peers, competitors and other relevant sites to your niche. 5.         Do ask people for advice and blog for you 6.         Don’t become too attached to your posts. 7.         Don’t just blog and forget about it. Post links to

If you are an advanced blogger, start thinking about your yearly campaign. If you remember, back when we were talking about ‘planning your time’ it’s so important to plan before you write. Anyway – back to you guys that are just starting out. You need to decide; a) What do you wish to achieve from your blog? b) How you wish your blog to be perceived? c) Will you write a monthly and give out a lot of info? d) Will you write a daily bite size offering? e) Is

Welcome to 2012! How’s the head?! OPT have talked mostly about social media and how it can help your business.  We hopefully all know now that it is unavoidable.  You just have to make the decision to either employ someone to look after it or adapt and introduce new jobs into your daily routines. Let’s begin this year, by hammering home some mega easy and positive steps towards getting your business out there online in 2012. Honing its online presence and giving your baby a r