#howtochoosea #creatingahashtag #hashtagformarketing #eventstrategy #chooseahashtag #hashtag #hashtagforevents #hashtagstrategy #whatisahashtag #infographic #eventcasestudy #runningahashtagevent

The idea was to use #riverfood to launch and bring attention to Coopers Restaurant Consultants. A Food and Beverage Service Start-up and raise the profile of Philip Cooper, who has spent 30 years behind the scenes in some of the UK’s top restaurants working with the likes of Mark Hix, Marco Pierre White, Raymond Blanc and the Roux brothers. As the idea took shape it was soon clear that this could be a sub-brand. It took on a life of it’s own. Logo’s were created, content and

So it certainly is the year of the hashtag! Who would have thought that the little underused symbol would have such an important role in the world. A topic organisation system, that all important, current, real time, search marketing staple allowing users to engage in conversations and to create topics and group their own tweets with others on a whatever theme they wish! Some would argue that the little hashtag is social media’s biggest icon. I would agree with these people.

WOW a year has gone by – and what a journey it has been.  On a number of levels actually.  For my relationship with blogging regularly, which has been both trying and exceptionally fulfilling at times, but mainly the connections with the people I have come across who have helped (you know who you are), questioned (you do too!) and generally supported this rapidly growing baby of mine. Over 9000 followers have followed in a mere 12 months, which I feel is ‘well radio rental’ b

Tweets that are filled with hashtags get 5% fewer click-throughs than those without hashtags. Say  Social Media B2B .  So why use them? I hear you cry.  Well, I can only take from this that you have to use them sparingly and at the right time.  Hashtags, when talking about a specific subject or event obviously help you join in the conversation and network with people that are talking about the same thing, but if you are using them loosely, for example, #ireland #typical #gras