Easier said than done right?  Wrong! Your company, your ideas, your vision! Simple! Ok – maybe you’re working for someone else’s company and brand, but you will think of it as your own if you have that job, right?! First of all I would advise you work our where you are at right now.  An audit, if you will.  Take an inventory or your online presence as is and see what other people are saying about you.  There are plenty of social media monitoring services our there for you to

Happy Monday people! Hope you’re weekend was a restful one. I thought a nice colourful subject to ease us into the week was the order of the day.  We all know that colour is important, especially when choosing the right one for your company, brand and promo material.  In one instance it could change someones perception of what you do and how you do it.  That is why you should take time and either think or re-evaluate what schemes you are using right now. According to KISSMetr

People..listen up! We are living in an economy of ideas. Thank the blooming Lord! it wasn’t until I spoke with my number 1 geek friend the other day that I put 2 and 2 together.  Yes! it’s my time! You know, that time when all the stars aline and you feel something big is going to happen in your water. Well, not so much your water, more like your gut.  Anyway, It’s a time where a good idea and well planned implementation thrive.  An era where little old me (AND YOU) can make

Well, how much time does one have really!?  And if you are one of those people shouting “NONE!” , you’ll be glad to know that there are options! Obviously, depending on how much you know about traffic and the ins and outs of Google, you will be able to guess that the more you blog, the more traffic you will create.  Now, that may feel like a whole world of content for you to produce, but if you are clever and plan it out properly, it should be worth all the time and that arm

What are you blogging about? What you write in your blog is important.  Nobody wants to know what you had for breakfast, or really, see the lovely view from your hotel rom.  Sorry. Your blog as we have already ascertained ( Building Your Brand Online) is another ambassador for your brand. So, if you are an entrepreneur, then don’t blog about being an entrepreneur if you don’t want to attract entrepreneurs! Think about your target audience which in a lot of cases, is NOT your

In this ever-changing world of social media and digital marketing how anybody calls himself an expert is beyond me. Things are changing too quickly for anybody to be calling themselves an expert. I like to say, ‘someone in the know!’ You have to be dedicated, analytical, read every day have a great track record and discuss the subject day in day out with everyone to even get close to becoming someone who someone else should listen to! In today’s digital climate, it’s even sim

One of the first things I do when taking on a new client is take a look at their history. It may seem obvious but it is so important to be aware if the journey of a brand/person or business before you advise them on how to proceed. How did the company/idea start? How did you get it off the ground? What are your ups and downs to date? what do you think of your business? One of the reasons people bring in PR to help their business grow is that a fresh  eye can make all the diff

One couldn’t have a marketing blog without flagging this one up. Maybe you haven’t come across this one. I think this is one of the best pieces of PR I have seen in such a long time. Little Lily wrote a letter to Mr Sainsburys asking him why the Tiger bread was named so, as she thought it more resembled a giraffe. I actually quite agree with you Lily and so did Lily’s mum.  She thought it was so cute that she posted it up in her blog. Now I very much doubt that Lily’s mum rea

I read an article presented by openpressiwire.com in 2009 only the other day, entitled “ You’re NOT a social media expert, you idiot” by Joel Mackey.   It caught my attention, I suppose in the tiny, yet natural part of life, when you suddenly think you are faking what you do for a living! Good old self-doubt!  I digress. It was a good article.  It made me both angry and nod in agreement. Mr Mackey talks about how many have jumped on the bandwagon of social media and are now

Imagine you are going to a work networking do and you don’t know a soul. If people already know who you are, then its not so bad and just being there will get you noticed by some. If you are ‘a nobody’ be ready with a plan before you start a conversation. You can see where I am headed here. We talked about blogging all last week. It’s the year of the blog people, recognize. AND content is KING! Both social media and blogging are critical ways for a company to be active o

In my opinion there are a few things to pull your attention to: Making sure that people notice you Being an innovative thinker And forming relationships The example I used yesterday about the Bridesmaids DVD works here to. Also take a look at McDonalds Facebook Page. I mean, would you think that people would go on this page, let alone have a ‘relationship’ with it!? The answer is Yes! Take a look ! What they do best is relate to their employees and their employees friends.

As we mentioned on Monday, if people trust people and are less likely to trust companies the personal brands of people, possibly within a company are really worth exploring. They can portray a personal and trustworthy message and become assets to that company. Look at the Halifax man , Howard Brown! A usual employee of The Halifax Bank becomes a superstar! (As much as we immediately took a dislike to him, everything he stood for was ‘the man next door’). It will be rememb

Imagine your brand as the camera on your iPhone 4s. One side of the lens you have the consumer and the other, you. This is where you both interact. How you present your company, how perceptions are made and how connections merge to create the substance that is your brand. Mostly you are judged on these 4 things; The definition of your brand How you communicate How you interact and network And lastly, the way in which you present yourself and deliver As we touched on yester

This week is all about Digital Branding. Kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. Or as David Ogilvy said; “The intangible sum of a product’s attributes: it’s name, packaging and price, its history, its reputation and the way its advertised.” The father of advertising’s mantra followed these four basic principles, Research Professional discipline Creative brilliance Results for clients With online PR taking such a great