It disturbs me that some companies are putting folk ‘in charge’ of Twitter and Facebook without a fully written strategy or guidelines. It also disturbs me that customer facing social accounts are not being treated as such. I would like to reiterate that, if you are a B2C business with a service on offer or a product to sell your social media accounts will become more and more important as far as customer service. Give each conversation the time it deserves imagine that perso

You hear me talk of connection time and time again. It’s what makes the world go round. Without it nobody would meet each other, nothing would happen, the universe would not move forward! You may remember my Connection Cycle also? In business its crucial to connect. I connect every day and the ‘strategy’ is an action plan to achieve a particular goal. Without a strategy, a surgeon could kill someone. Without a strategy, Crystal Palace wouldn’t have managed another year in the

If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on.  This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #connectioneconomy #socialbusiness #onlinepruk #sethgodin #digitalcommunications #digitalmarketing #connectioncycle