I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore… you will identify characteristics of your most profitable customers you will be able to create the marketing strategies that work you will increase your customer loyalty/retention you will also identify the most profitabl

It’s not just about brand exposure and engagement, its not about selling yourself. Twitter is a multidimensional network and you are not getting the most out of it unless you are doing the following… 1. Get the latest news, trends and popular chats in your industry. 2. Search hashtags popular to your business or interest and joining those conversations. 3. Introduce people that could be useful to each other or you. 4. Get others opinions on trends, news, hot topics and pop

Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service. Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your co

Todays post is written by Easy SMTP. These emails are the ones most often saved and read, so businesses must be resourceful in leveraging the time such emails have in front of the customer’s eye.  Research by Experian shows that transactional emails have the power to help businesses boost revenue by up to 3 percent.  They also have far higher open and click rates than the average bulk message. Earmarking budget, time and talent to optimize transactional emails can ensure that

When, in fact, many well-known global brands started out small. But when those brands started out, global expansion was actually more difficult. Small businesses sort of have it easy now in a sense when it comes to global expansion due to the rise of the Internet when compared to the past. The Internet eliminates international trade barriers of the past, helping small and mid-size businesses compete in the global market and become well-known international brands. So the idea