…And who are you selling to? That should be the question on every marketers mind, at all times. It actually doesn’t matter if you are selling houses or makeup, a plumber or business consultancy, what matters is how you are selling it and to whom. How? Do you live, breath and dream what you are selling? If not, it probably won’t sell (as well). Good marketing comes from ‘being’ the consumer. Being able to write a story that you relate to and believing the story you are telling

Well, not really. My question is actually, What is the point of mute on Twitter ?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?… Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bo

I can’t think of anything that’s been done before has that been done before? am i experienced enough? everyone else would do a better job than me everyone else would have better ideas than me who would be more creative? who is more connected than me? is there something I’m missing? will I make a fool of myself? do they think I’m crazy, stupid, rubbish? what happens if I don’t make it work? am I not good enough? that’s brilliant, I would have never thought of that can I stay o

Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands...

Picture this. You’re sat in your friends front room with a coffee and they are reminiscing on their recent holiday. Where they stayed, what they ate, who they met, what they liked and disliked. If you’re lucky enough, you may get to sit through a tirade of holiday snaps. Ahem. Smile cemented, eyes bright, cheeks slightly achy, you sound interested, ask an appropriate question every now and then and compliment them no end on what a lovely time they must have had. This doesn’t

You could live on a small Island for years and still come across the undiscovered if you open your eyes and really see. How many times have you taken pictures of somewhere when you’re away to show your friends where you’ve been? Let me guess, ‘this is the view’ ‘this is the bedroom’…’check out what I ate for dinner’! That’s OK..but have you given a thought to your poor friend who has to look through these images?…How many of you would actually take photos of elements of your