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Free Reads, Soulful Reflections, News & Updates.
Welcome to my living library of offerings, insights, stories, strategies, and soulful reminders drawn from life, work, and everything in between. This is a space for free reading, reflection, and exploration at your own pace.
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Is Your Mobile Strategy Taking Centre Stage? #business
Mobile is most definitely changing the customers journey and we are using it more and more to do everything. Research, buying, selling and customer service. Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your co
1 min read
Are You A Sociable Business? #DMSLDN
A presentation delivered at the Digital Marketing Show 2013 . If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business. #digitalstrategy #marketingstrategy #areyouasociablebusiness #Strategy #DMSLDN #digitalmarketingshow #digitalcommunications #digitalma
1 min read
The importance of social in business #SMWLDN
I wanted to draw your attention to a couple of questions that have popped up as they have been on mind for quite some time. And that is; how important social is in business. It seemed to be the biggest point made on Monday at various talks. I am flagging this up today because many clients and brands I have come across or worked with this year, still don’t realize this. Some do, some understand they have to have it, but don’t get the bigger picture, which is that social is on
3 min read
The only steps you’ll need when writing an effective marketing strategy
What actually is an effective marketing strategy? Wiki says A “ Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage .“ Well, if you are like me and despise the word ‘strategy’ but realise its’ importance within most long term goals, you will understand that there are several steps in which to take to make sure you reach those goals
2 min read
Try Before You Buy…then FLY!
Online PR UK It goes without saying that we all would like the option to try before we buy, not only would it earn immediate trust and loyalty from our customers, but it gives them a CHOICE. We live in a world nowadays where (and some may argue) that there are too many choices. Pfff. I disagree and I love that there are numerous amounts of choices in our everyday lives. I love that you can change your career at the drop of a hat, or fly off to distant lands in a day or bag a
1 min read
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