Mi-Soul Radio

Mi-Soul Radio brings much joy to a musically astute crowd. Clear goals were to expand their listening audience via digital and running events. Once initial consultations were completed, a robust strategy for the marketing of; On Air activity, Web, eCommerce, Email, Social Media, Events Marketing and PR was created and implemented along with seasonal and content campaigns. A complete revamp of all digital efforts was undertaken, new staff were trained and managed to assist execution. Brands worked with included; Brit Awards, MOBO, Heineken, Radio Today, Taxi App, Brother, Kia, Not On The Highstreet to name but a few and events and venues such as; The London Bridge City Festival, Ministry Of Sound, Solomons Yard, Ibiza Rocks Hotel and more. Audiences grew by 300% in that time and the station was left with a clear path to continue output. Accolade: Mi-Soul's listenership rose by 40K in three years. Their Facebook audience rose from 11K to 30K.