Well, not really. My question is actually, What is the point of mute on Twitter ?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?… Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bo

Picture this. You’re sat in your friends front room with a coffee and they are reminiscing on their recent holiday. Where they stayed, what they ate, who they met, what they liked and disliked. If you’re lucky enough, you may get to sit through a tirade of holiday snaps. Ahem. Smile cemented, eyes bright, cheeks slightly achy, you sound interested, ask an appropriate question every now and then and compliment them no end on what a lovely time they must have had. This doesn’t

It’s Easter. I think of chocolate. Correction. I think of chocolate every day. Ahem. This is a seamless link into my favourite social media campaign of the moment. @CadburyUK. Gotta love Cadbury…they are not only a brilliant brand, but they use social media at the heart of all their marketing efforts. Very well. We can all learn from their efforts, whether our business or brand is big of small. So well in fact their last campaign earned them an extra 40,000 followers on Faceb

To begin to build a community online I believe that, firstly,  you have to work out how to get the best out of people.  Secondly, you have to think of creative ways in which to engage with your audience and keep them entertained. The ultimate goal is getting your fans to work for you. To be advocates for your brand and tell everyone they meet about you. One of the best ways to do this is to offer an unbeatable service.  Look at how Facebook began.  Upload a profile and share.

It’s the age old question eh?  How do I get people to like my page? You would think that a simple click to like something would be easy, but folk are now, more than ever, precious about who and what they like and especially whom them recommend. So how do we get people to buy our product? Use our service? Eat in our restaurant? Come to our event? I believe the answer  lies in building better communities. More and more companies are realising that social media and the online pr