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Andrea Britton
- Sep 15, 2014
- 1 min
To mute or ot to mute that is the question..
Well, not really. My question is actually, What is the point of mute on Twitter?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?… Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bot
Andrea Britton
- Aug 25, 2014
- 1 min
If I could bottle this feeling…
I’d be a darn site richer than I am now. But think about this for a second. There is something unbelievably sexy about waiting for someone on a date right? Feeling good about yourself and anticipating their arrival. You know that feeling when butterflies are bouncing around your tummy and you can’t wipe that inane grin off your face? It’s wonderful! Anything could happen, you’re open, ready, willing and able. Think marketing. Think customer engagement. If you are working out
Andrea Britton
- Jul 21, 2014
- 1 min
Exercise Your Online Smile
Picture this. You’re sat in your friends front room with a coffee and they are reminiscing on their recent holiday. Where they stayed, what they ate, who they met, what they liked and disliked. If you’re lucky enough, you may get to sit through a tirade of holiday snaps. Ahem. Smile cemented, eyes bright, cheeks slightly achy, you sound interested, ask an appropriate question every now and then and compliment them no end on what a lovely time they must have had. This doesn’t
Andrea Britton
- Apr 1, 2013
- 2 min
This is a GREAT Campaign because….
Gotta love Cadbury…they are not only a brilliant brand, but they use social media at the heart of all their marketing efforts. Very well. We can all learn from their efforts, whether our business or brand is big of small. So well in fact their last campaign earned them an extra 40,000 followers on Facebook alone. This particular campaign was a celebration of them reaching 1m Facebook fans. And it was really cool. Take a look below. The facts of the matter, pre-campaign were t
Andrea Britton
- Sep 24, 2012
- 2 min
How to Build A Community Online…Cont.
The ultimate goal is getting your fans to work for you. To be advocates for your brand and tell everyone they meet about you. One of the best ways to do this is to offer an unbeatable service. Look at how Facebook began. Upload a profile and share. Its that simple. This has now obviously progressed somewhat but the core concept remains the same. It has matured, into positive engagement and lifestyle. What a success! Your ideas for engagement have to share the same values
Andrea Britton
- Aug 31, 2012
- 3 min
First Steps To Building Your Online Community
So how do we get people to buy our product? Use our service? Eat in our restaurant? Come to our event? I believe the answer lies in building better communities. More and more companies are realising that social media and the online presence of their company or brand is AS if not MORE important than what their shop looks like. I have talked previously, about living in an ideas economy, well, many of you don’t have shops and operate from home. If you are a B2B, you will know
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