It disturbs me that some companies are putting folk ‘in charge’ of Twitter and Facebook without a fully written strategy or guidelines. It also disturbs me that customer facing social accounts are not being treated as such. I would like to reiterate that, if you are a B2C business with a service on offer or a product to sell your social media accounts will become more and more important as far as customer service. Give each conversation the time it deserves imagine that perso

Small businesses need to understand that a great blend of SEO and Online Marketing is essential to success. Carrying on from last weeks post on basic SEO, the next steps in understanding the basics are as follows: Keywords I would suggest Keyword research is vital to maintain around 4-6 time a year, dependent upon your industry. You may think you know what words people search for when they are looking for your business, but you will most probably be surprised when you do a pr

You Spend a lifetime feeling your way through this obstacle called life, following dreams, interesting people and creating opportunities for yourself that meet your own expectations, all whilst trying to look more confident than u actually feel right? And what’s to stop you? How on earth would you achieve otherwise? What are your current expectations for yourself, your business? It is always good practice to write these down and then ask yourself if they realistic. If you ca

Do you think you are a good listener? Do you listen with an open mind or with your own opinion safely tucked away? Do you listen more than you talk? Be honest. If you have answered ‘No’ to any of these questions, you could be dangerously close to a judgemental label plus, this could be holding you back professionally. When a client is talking to you, practice good listening. Be in the moment. Be present. Absorb what they are saying. Look into their eyes, don’t compare their e

I’m interested. What industry has lied to us, the consumer, most? I mean, obviously they had help so the Advertising industry has a lot to answer for –  but could it be the Beauty industry and their lotions and potions? Healthcare? Pharmaceutical? Property? Publishing? What do you think? Lying is dying. Fact. Social Media and the digital world is making sure of that, slowly but surely and I’ve been ranting on about this for years. Big brands are becoming more transparent and

GUEST POST: CAITLYN BELL Customer service is necessary for a business or organisation to be successful and maintain a positive reputation. Customer service employees help handle customer issues whether they be in a store, through email or on the phone. Ultimately it would be quite hard for a businesses to survive if they did not have customer service, so there is a great importance to hiring customer service employees and also to ensure that they are trained properly and cond

I created a new bookmark folder the other day, Things to Do. I’ve started putting places I want to visit, books I want to read, restaurants I want to try out etc. A kind of bucket list. Its really good to remind yourself of the things you want to do in life. Let’s face it, you are more likely to actually do them if they are in a list on your desktop!  It not only gives you a kind of draft strategy to achieve them but it also reminds you of who you are and what inspires you an

It’s that time again…Read what over 2000 other marketers are doing and why in the Social Media Marketing Industry Report 2015. Kindly put together by The Social Media Examiner. It’s their 6th report and should be read by small businesses and marketers alike. Happy Reading! SocialMediaMarketingIndustryReport2014 #socialmedia2015 #onlinepruk #socialmediaexaminer #Marketing #smallbusiness #digitalmarketing #socialmediamarketingindustryreport

Memes are a great way to get a message to the masses quickly. Make them relevant, funny and timely and you just may go viral! Here’s a few that went viral last night during #imaceleb featuring #jimmybullard! …and here’s PSFKs guide on how to make your own. Good luck! #viralmeme #onlinepruk #Marketing #meme #jimmybullard #SocialMedia

#onlinepruk #internetofthings #internet #Marketing #connection #socialmediaweek

Sold out. Yes sorry, Unfortunately there’s nothing left and the line has been discontinued. Don’t be disheartened. Don’t be scared of change Open your mind for something new and improved! Use this to rebrand, regroup and develop. It’s a positive step forward into progress. #advice #Marketing #sales #soldout

…And who are you selling to? That should be the question on every marketers mind, at all times. It actually doesn’t matter if you are selling houses or makeup, a plumber or business consultancy, what matters is how you are selling it and to whom. How? Do you live, breath and dream what you are selling? If not, it probably won’t sell (as well). Good marketing comes from ‘being’ the consumer. Being able to write a story that you relate to and believing the story you are telling

Courtesy of The 7th Chamber: http://www.the7thchamber.com #engagement #vinevirals #thefactsvine #vineinfographic #Marketing #SocialMedia #vine

Guest Post: Written by displayblock: Email Marketing Experts Not so long ago you could be confident that your marketing emails were landing on the desk of someone sitting in front of a computer, with time and an environment conducive to actually reading it. Now your emails are arriving in the hands of people in a multitude of different locations, and who are usually engaged in other activities at the same time. Email on the move has become so commonplace that we take it for g

My take on the show, the first of it’s kind, was mixed.  Taking up half of the allocated area in ExCeLs fine centre in Royal Victoria Docks, it was smaller than expected – although in hindsight and it being the first one, not a bad turn out! The audience seemed varied, mostly marketers, of course, Account Managers (mostly big brands…but would be very pleased to know this wasn’t true), founders of this and that and an exhibitor stands of digital, media, marketing thought leade

Are you spamming? Is spamming and promoting becoming one and the same? Know this: You are wasting your own time and others and you are not achieving anything. The internet has opened up a world of connection and enables you to show someone on the other side of the world what you are doing which is utterly fabulous, but have you considered whether they actually want to know? When I was ‘learning the ropes’ on Twitter I got told off for shamelessly promoting my book; “hello! re

If you are an online or brand marketer or social media manager that works only with SMEs, startups or individuals would you be kind enough to complete my 6 question survey? The study results will also be used in my forthcoming book so I would appreciate your honest input mostly because we all share the same set of difficulties and I am committed to doing my bit! Get your voice heard and be a part of the education,  go to the Online Survey Link it will take no more than 5 minu

One Giant Leap into Social Media Marketing I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes, Amazon and all good digital download stores. “A man has as many social selves as there are individuals who recognize him” William James. Introduction: If you have a business, a product, a service o

Marketing Intern Required: Malta • Are you a culture vulture? Do you go to gigs? Exhibitions? Love music, fashion, art and film? • Do you naturally like to be in the know? • Would you like to be a part of an already thriving blog with a big future in your spare time? • Can you commit to 10+ hours a week? Would suit someone studying in the arts, a creative or marketing and simply has to be a social media fanatic. If you are professional, fun, motivated, someone who thinks out

Get it into perspective. Many of my clients really worry about not being on Twitter at the right time to catch the relevant info but with careful planning, scheduling and knowing what to look for, you can safely turn your lappy or phone off and… well…Get a life! Let’s face it, Twitter accounts won’t mean much to us when we’re long gone but depending on what your brand is, they could be a legacy or be passed down as assets.  I’m deadly serious. Ahem. Yes so it you have a stron