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Mi-Biza Soul

FOR IMMEDIATE RELEASE: September 2017

Mi-Soul Radio celebrate their individuality and show off their humorous side by airing a fun ad to promote their Mi-Biza Soul Holiday this September.

Independent radio station Mi-Soul, headed up by Gordon Mac and Martin Strivens, the founders of Kiss FM, use the naughty’s Bo’ Selecta impression of UK Garage pioneer Craig David in a throwback ad on-air to support their Big Ibiza Holiday giveaway.

Another major station is currently running a similar competition with David’s closing party at Ibiza Rocks as a key prize. The rewind star has had a sell out residency at the hotel all summer, appealing to a younger clubbers market. Both stations are currently offering listeners the chance to win flights, accommodation and tickets to an event at Ibiza Rocks Hotel. Mi-Soul’s ad is a tongue-in-cheek endeavor to engage its 40+ yrs. audience.

Mi-Biza Soul takes over The Ibiza Rocks Hotel for five day’s from 25th-30th September 2017. Mi-Soul Radio will host its biggest event to date with over 40+ established DJs playing the best in Soul, Disco, RnB and House.


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