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Andrea Britton
- Feb 22, 2015
- 3 min
Make Customer Service A Priority
GUEST POST: CAITLYN BELL Customer service is necessary for a business or organisation to be successful and maintain a positive reputation. Customer service employees help handle customer issues whether they be in a store, through email or on the phone. Ultimately it would be quite hard for a businesses to survive if they did not have customer service, so there is a great importance to hiring customer service employees and also to ensure that they are trained properly and cond

Andrea Britton
- Jan 25, 2015
- 2 min
Does your business speak to numerous target markets?
Take the ‘Come Rain or Come Shine Test… Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling. The

Andrea Britton
- Feb 7, 2014
- 3 min
Transactional emails and why they are often a missed opportunity for small business owners
Todays post is written by Easy SMTP. These emails are the ones most often saved and read, so businesses must be resourceful in leveraging the time such emails have in front of the customer’s eye. Research by Experian shows that transactional emails have the power to help businesses boost revenue by up to 3 percent. They also have far higher open and click rates than the average bulk message. Earmarking budget, time and talent to optimize transactional emails can ensure that

Andrea Britton
- Dec 20, 2011
- 2 min
How Important is your Domain Name in Business?
As mentioned yesterday, your business name/domain name could be the only thing that is holding you back from getting the traffic you need to succeed online. I have spoken with brand experts who believe that names should be almost a blank canvas, in which to build the image of your business upon. Some swear by a coined name that are made up of ‘halves of words joined together. I believe that any name can be fabulous, as long as it is justified with an appropriate marketing st
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