Does your small business have a data collection strategy?
I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore… you will identify characteristics of your most profitable customers you will be able to create the marketing strategies that work you will increase your customer loyalty/retention you will also identify the most profitabl