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Does your small business have a data collection strategy?

Apr 26, 2015
2 min

Does your small business have a data collection strategy?

I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore… you will identify characteristics of your most profitable customers you will be able to create the marketing strategies that work you will increase your customer loyalty/retention you will also identify the most profitabl

Make Customer Service A Priority

Feb 22, 2015
3 min

Make Customer Service A Priority

GUEST POST: CAITLYN BELL Customer service is necessary for a business or organisation to be successful and maintain a positive reputation. Customer service employees help handle customer issues whether they be in a store, through email or on the phone. Ultimately it would be quite hard for a businesses to survive if they did not have customer service, so there is a great importance to hiring customer service employees and also to ensure that they are trained properly and cond

Does your business speak to numerous target markets?

Jan 25, 2015
2 min

Does your business speak to numerous target markets?

Take the ‘Come Rain or Come Shine Test… Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling. The

Transactional emails and why they are often a missed opportunity for small business owners

Feb 7, 2014
3 min

Transactional emails and why they are often a missed opportunity for small business owners

Todays post is written by Easy SMTP. These emails are the ones most often saved and read, so businesses must be resourceful in leveraging the time such emails have in front of the customer’s eye. Research by Experian shows that transactional emails have the power to help businesses boost revenue by up to 3 percent. They also have far higher open and click rates than the average bulk message. Earmarking budget, time and talent to optimize transactional emails can ensure that

How Important is your Domain Name in Business?

Dec 20, 2011
2 min

How Important is your Domain Name in Business?

As mentioned yesterday, your business name/domain name could be the only thing that is holding you back from getting the traffic you need to succeed online. I have spoken with brand experts who believe that names should be almost a blank canvas, in which to build the image of your business upon. Some swear by a coined name that are made up of ‘halves of words joined together. I believe that any name can be fabulous, as long as it is justified with an appropriate marketing st

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