SEO Made SimplE

What You Really Need to Know to Grow Your Website

Search Engine Optimisation (SEO) can sound intimidating. Algorithms. Keywords. Backlinks. But at its heart, SEO is simply how your website gets found by the right people at the right time.

Think of it like this: if your website is your digital home, SEO is the well-lit signpost that helps people find the front door.

Whether you’re running a soulful brand, creative business, or passion-led project, SEO isn’t just a ‘nice to have’ it’s essential. And the best part? With the right strategy (and consistency), it doesn’t have to feel overwhelming.

Here’s a straightforward breakdown of what to focus on monthly, every 6 months, and once a year, to keep your site search-friendly and growing.

SEO Made SimplE: MONTHLY SEO TASKS

These tasks are all about maintaining momentum and signalling to Google that your website is active, relevant, and worthy of traffic.

1. Post Fresh Content

• Aim to publish one quality blog or article per month.

• Focus on content your audience is actually searching for.

• Use keyword tools (or get my help) to guide your titles and structure.

2. Optimise On-Page Content

• Make sure every page has a unique title, meta description, and relevant headers.

• Add internal links to keep users navigating your site.

• Update any outdated information.

3. Image Optimisation

• Compress large images to reduce loading time.

• Add alt-text to describe each image for accessibility and SEO.

4. Check Google Search Console

• Look for crawl errors, keyword performance, and indexing issues.

• Track what search terms are bringing people to your site.

5. Share & Link Back

• Share your new content on socials and mailing lists.

• Where possible, guest blog or link back to your site from trusted sources.

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SEO Made SimplE: 6-MONTHLY SEO TASKS

Twice a year, it’s time to zoom out and realign your SEO plan with where your business is going.

1. Audit Your Site

• Review all pages—remove or redirect anything outdated or underperforming.

• Check for broken links, duplicate content, or irrelevant pages.

2. Review Your Keywords

• Are you ranking for the words you want to be found for?

• Are there new trends or terms in your niche you could write about?

3. Refresh Evergreen Content

• Update old blogs with new information or stats.

• Add fresh internal links or CTAs to current offers.

4. Track Your Rankings

• Use a tool like Ubersuggest or SEMrush (or let me manage it) to monitor your keyword positions.

5. Review User Experience (UX)

• Is your site still easy to navigate?

• Are call-to-actions clear?

• Does it work well on mobile?

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SEO MADE SIMPLE: YEARLY SEO TASKS

Once a year, give your site an annual SEO check-up to ensure it’s in peak condition for the year ahead.

1. Full Technical SEO Audit

• Check speed, mobile responsiveness, and crawlability.

• Fix any technical errors holding back performance.

2. Review Analytics & Trends

• What content performed best last year?

• Where is your traffic coming from?

• Which pages convert?

3. Reassess Your Strategy

• Are your SEO goals aligned with your business goals?

• Do you need a new content plan?

• Could you benefit from new landing pages or lead magnets?

4. Refresh Your Sitemap & Robots.txt

• Update your sitemap and submit it to Google.

• Check your robots.txt file to ensure search engines are crawling what they should.

5. Plan For Growth

• Could you introduce eCommerce, a new service, or expand into international SEO?

• Do you need a backlink strategy or digital PR campaign?

Let’s Make SEO Work for You

SEO is a marathon, not a sprint and you don’t have to run it alone.

If this feels like a lot to keep on top of, that’s where I come in. I help freelancers, soulful brands, and small businesses like yours take control of their SEO, boost visibility, and turn web traffic into paying customers, without losing their voice or values in the process.

Ready to get your website working harder for you?

Visit www.andreabritton.com/digital to explore my digital services, book a consultation, or start with an SEO health check.

Let’s grow your site, and your soul-led business in the right way.