Andrea Britton | Mi-Soul Radio
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Mi-Soul Radio

Mi-Soul Radio brings much joy to a musically astute audience. Their goal was to expand their listening audience via digital and running events.  Once initial consultations were completed, a robust strategy for the marketing of; On Air activity, Web, eCommerce, Email, Social Media, Events Marketing and PR was created and implemented along with seasonal and content campaigns.  A complete revamp of all digital efforts was undertaken, new staff were trained and managed to assist execution.  Brands worked with included; Brit Awards, MOBO, Heineken, Radio Today, Taxi App, Brother, Kia, Not On The Highstreet to name but a few and events and venues such as; The London Bridge City Festival, Ministry Of Sound, Solomons Yard, Ibiza Rocks Hotel and more. 

Audiences grew by 300% in that time and the station was left with a clear path to continue output.

 

Accolade: Mi-Soul's listenership rose by 40K in three years. Their Facebook audience rose from 11K to 30K.

Let It Snow michristmas
BodyPop 1
Gregory Porter MOBO Award
Soulful Sunday Series: Event Promo
Mi-Soul Fun Facts from our Presenters - 1yr on DAB Radio
Mi-Soul Radio MICHRISTMAS
DAB Launch
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