GUEST POST: Sarah Smith
If you are going to make an application and sell it on the Internet and view smartphones, you will want to come up with a viable and long-term marketing plan. If not, you will face an uphill battle when looking for people to check out your product. With this in mind, here are four steps to take if you want to make your app trend.
Really concentrate on getting good marks from happy clients: First and foremost, if you want your app to take off, you will need to get good reviews. In order to get great reviews from a lot of people, encourage your happy users to log in to their application and tell their story. In fact, if you get 50 or so positive reviews from the get go, you can easily hit the ground running and find more clients. On the other hand, if you have an uphill battle getting people to talk well about your product, you will struggle in the long run.
Hit social media up heavily: If you want to watch your app take off, you need to use social media. For starters, the day you come up with the idea, you should sign up for Facebook and Twitter accounts, among other outlets. Then, you will want to find followers who are excited about your app. When the date comes closer, you will want to update people about the app, and maybe consider offering the app free to a certain amount of people.
Launch a website: While you can use social media and communicate through a lot of venues, you will want to use a website. The reason for this is simple. When doing to a website, people will gain trust in your app as they will see that you are a legitimate company making people happy with your product. Now, your site should have contact information, links to reviews and links to your social media outlets. When doing all this, you can stand above the rest. Finally, you need to have a blog on your site. That way, you can talk about your product and even encourage your clients to respond to your posts and talk about what you offer. When you do this, you can build a following without spending any money. Digitaldecorator.com.au is a good example of a website that has been built around the sharing of a web app.
Get a positive review from a pro: Finally, without a doubt, when you want to take our app to the next level, you will want to get a solid review. Ideally, you should contact a magazine or other periodical and ask for a review. If you can’t get this, you should talk to a blogger who has a lot of followers. Obviously, you will have to provide the application for free, but you can see it gain a lot of followers if you get a good review. Remember, you want your app to go viral as it’s an easy way to make more cash, and you can watch it go viral within a few hours if you get a solid review from a well-known and respected person within the tech industry.
With these four simple and straightforward steps, you can really improve your chances at success. Remember, if an app goes viral, you will make more money and watch as your brand gains traction all over the Internet.