![](https://static.wixstatic.com/media/b1480e_7541802ed6e14f299867da9adb876083~mv2.png/v1/fill/w_200,h_300,al_c,q_85,blur_3,enc_auto/b1480e_7541802ed6e14f299867da9adb876083~mv2.png)
Mi-Soul Radio
2017-2019
Mi-Soul Radio brings much joy to a musically astute crowd. Clear goals were to expand their listening audience via digital and running events. Once initial consultations were completed, a robust strategy for the marketing of; On Air activity, Web, eCommerce, Email, Social Media, Events Marketing and PR was created and implemented along with seasonal and content campaigns. A complete revamp of all digital efforts was undertaken, new staff were trained and managed to assist execution. Brands worked with included; Brit Awards, MOBO, Heineken, Radio Today, Taxi App, Brother, Kia, Not On The Highstreet to name but a few and events and venues such as; The London Bridge City Festival, Ministry Of Sound, Solomons Yard, Ibiza Rocks Hotel and more. Audiences grew by 300% in that time and the station was left with a clear path to continue output. Accolade: Mi-Soul's listenership rose by 40K in three years. Their Facebook audience rose from 11K to 30K.
![](https://static.wixstatic.com/media/b1480e_ca1ddad8cdd342368f38ca04ab057809~mv2_d_3024_4032_s_4_2.jpg/v1/fill/w_147,h_196,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b1480e_ca1ddad8cdd342368f38ca04ab057809~mv2_d_3024_4032_s_4_2.jpg)
![](https://static.wixstatic.com/media/b1480e_8e9b15dc7b7b489a9cfe89720032a80b~mv2_d_2855_1617_s_2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/b1480e_8e9b15dc7b7b489a9cfe89720032a80b~mv2_d_2855_1617_s_2.png)
![](https://static.wixstatic.com/media/b1480e_eba29caaef234014bd78a85930d17735~mv2.jpg/v1/fill/w_153,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b1480e_eba29caaef234014bd78a85930d17735~mv2.jpg)
![](https://static.wixstatic.com/media/b1480e_251e13811bda4581994ba88072ab4a41~mv2.gif)