Creative Rebel ClubCreative Rebel Club approached with an idea to open a shop to support artists and creatives. An expanded idea was delivered with their story, brand and visuals. I devised a solid business, marketing and digital strategy to create a viable business model offering a Pop-Up Shop and future online shop. This also involved ongoing events and coaching to support their core values. An engaging and connection based launch campaign was delivered alongside this project.
OnBlackheath FestivalWorking closely with the core planning team for OnBlackheath Festival from 2014 until 2018 looking after digital marketing and PR this included the partnered events; OnBlackheath Beach and VIP launch and sponsor events with John Lewis, Absolute Radio and BBC6 Music. The event enhanced the local economy, added a huge dollop of fun factor put Blackheath on the festival map.
Mi-Soul RadioMi-Soul Radio brings much joy to a musically astute crowd. Clear goals were to expand their listening audience via digital and running events. Once initial consultations were completed, a robust strategy for the marketing of; On Air activity, Web, eCommerce, Email, Social Media, Events Marketing and PR was created and implemented along with seasonal and content campaigns. A complete revamp of all digital efforts was undertaken, new staff were trained and managed to assist execution. Brands worked with included; Brit Awards, MOBO, Heineken, Radio Today, Taxi App, Brother, Kia, Not On The Highstreet to name but a few and events and venues such as; The London Bridge City Festival, Ministry Of Sound, Solomons Yard, Ibiza Rocks Hotel and more. Audiences grew by 300% in that time and the station was left with a clear path to continue output. Accolade: Mi-Soul's listenership rose by 40K in three years. Their Facebook audience rose from 11K to 30K.
Bourgeois BohemeBourgeois Boheme now a household name in the Vegan Fashion sector, required rebranding whilst simultaneously launching their new collection. I continued to launch four more seasons with this wonderful sustainable brand.
No ScrunchieNo Scrunchie approached as a startup website devoted to providing a comprehensive database of Afro hair salons in the UK. I worked closely with the wonderful Leilah to develop her strategy which included creating a core online community, monthly events and The Good Salon Afro Hair Awards (GASA). A unique competition, now in its seventh year, celebrates the talent of hairdressers and salons specialising in afro hair.
Soulhouse RecordsSoulhouse Records was a start up and is now one of the top soulful house record labels of the moment.